Business text messaging is the practice of sending messages to your customers in order to drive revenue or provide customer service. These are the same as the text messages you send every day to coworkers and friends, meaning it is a natural marketing channel that customers will look forward to, provided the messages are relevant and give them good deals.
Over a third of consumers have opted themselves in to receive text messages from businesses. And that number is only growing. And it’s been proven that ⅔ of those that sign up have redeemed at least one offer that has been sent to them. This all means that text messaging for businesses can bring a substantial ROI due to the popularity and power of the channel. Here are some statistics that every business should know about SMS:
98% of text messages are read, compared to just 22% of emails.
90% of text messages are read within 3 minutes.
Text messages are responded to 7.5x more often and 60x quicker than emails.
89% of consumers say they want to text message to communicate with a business, but only 48% of businesses are equipped to do this.
Over 60% of consumers would rather text than call when given the option for customer service.
In order to make the most of SMS for your business, you need to first have an audience that opts themselves in. There are three ways to do this, an online signup page, a mobile keyword, or importing contacts that have given you their express written consent.
Business text messaging is perfect when you want to promote an upcoming sale or product. In order to send a message, you need to sign in to your business text messaging software and compose a message. Once you’ve done that, you can do additional things like scheduling the message to be sent at a different time, select a certain subset of contacts to target, or attach links. Text messaging for business also allows you to have a 1-on-1 text conversation with your contacts on an existing line or generate a new dedicated number.
Your text messaging provider should allow you to view comprehensive analytics and reports on your messaging campaigns in order to make sure they are as effective as possible. This let’s you see what worked and what didn’t, and apply what you learned to future campaigns.
Business text messaging requires a texting software provider like Trumpia. Once you’ve chosen a provider, you need to get started in your messaging campaigns. Here are the steps you need to follow in order to build a winning business text messaging campaign.
In order to use sms for businesses, you have to assemble a database of subscribers to message. By law, these subscribers must opt themselves in to receive your messages. Here are the three different ways you can capture these contacts.
Once you’ve built out your database of subscribers, you are ready to send a message. You just need to log into your business text messaging platform, select who you want to message, and compose. You also have the option to attach MMS pictures, links, or schedule when the message is sent. That’s it!
But it doesn't stop with just sending your messages. Your business text messaging software should be able to give you metrics on how your outreach is going, letting you see what is effective and what’s not.
Different types of businesses and organizations have used text marketing to further their goals. Since there are a wide variety of businesses that can take advantage of business text messaging, we wanted to cover how text messaging for businesses has been proven to help organizations meet their goals.
Since 98% of business text messages get seen by your audience, it is the most effective way to advertise your sales and get you more in-store traffic.
Text messaging for your organization is the best way to keep your congregation up to date on your services or ministries.
Business text messaging can help you communicate with students and staff across campus.
Business text messaging is a great way for hospitality companies to reach potential guests and fill their empty rooms year round.
Business text messages are the best way to reach your audience and boost the ROI of your marketing campaigns.
You text with your friends, so why not text candidates for job openings? Sending text blasts to your potential recruits is a great way to get more applications.
Text Blasts are perfect for advertising your open properties and getting more buyers interested.
98% of text blasts get seen, meaning it is the most effective way to fill your empty tables.
With Trumpia you can run your campaigns on autopilot, saving you valuable time and effort. Trumpia’s software automatically carries out tasks for you, automatically interacting with subscribers based on their behavior and profile.
Trumpia prides yourself on something none of our competitors can match – Lifecycle Engagement. This means our platform is more than just a toolbox, it works for you to automatically engage your subscribers every time they interact with our system.
feedback loop, our system can engage subscribers based on their prior behavior and collected data.
Trumpia’s Smart Targeting sorts contacts into separate distribution groups based on criteria you collect, from customer characteristics and specific interests to their behavior.
Trumpia isn't just for texting, we provide a variety of marketing channels so you can ensure you reach 100% of your audience.