Business Text Messaging

Growing Your Business using SMS

Businesses are always looking for the next big thing when it comes to reaching new customers. That’s why more and more are turning to text messaging for business in order to reach their audience. And it’s no mystery why! 98% of text messages get read, which is almost 5 times as many as email. Plus text messaging for business is instant, letting you reach your audience in minutes instead of days. When a business sends targeted text messages, they can engage with their customers to boost revenue and create lasting relationships with their customers.

What is Business Text Messaging?

Business text messaging is the practice of sending messages to your customers in order to drive revenue or provide customer service. These are the same as the text messages you send every day to coworkers and friends, meaning it is a natural marketing channel that customers will look forward to, provided the messages are relevant and give them good deals.

Why SMS for Businesses Is Effective

Over a third of consumers have opted themselves in to receive text messages from businesses. And that number is only growing. And it’s been proven that ⅔ of those that sign up have redeemed at least one offer that has been sent to them. This all means that text messaging for businesses can bring a substantial ROI due to the popularity and power of the channel. Here are some statistics that every business should know about SMS:

  • 98% of text messages are read, compared to just 22% of emails.

  • 90% of text messages are read within 3 minutes.

  • Text messages are responded to 7.5x more often and 60x quicker than emails.

  • 89% of consumers say they want to text message to communicate with a business, but only 48% of businesses are equipped to do this.

  • Over 60% of consumers would rather text than call when given the option for customer service.

How Business Text Messaging Works

  • Collect Contacts

    In order to make the most of SMS for your business, you need to first have an audience that opts themselves in. There are three ways to do this, an online signup page, a mobile keyword, or importing contacts that have given you their express written consent.

  • Send Messages

    Business text messaging is perfect when you want to promote an upcoming sale or product. In order to send a message, you need to sign in to your business text messaging software and compose a message. Once you’ve done that, you can do additional things like scheduling the message to be sent at a different time, select a certain subset of contacts to target, or attach links. Text messaging for business also allows you to have a 1-on-1 text conversation with your contacts on an existing line or generate a new dedicated number.

  • Track Results

    Your text messaging provider should allow you to view comprehensive analytics and reports on your messaging campaigns in order to make sure they are as effective as possible. This let’s you see what worked and what didn’t, and apply what you learned to future campaigns.

How To Send Business Text Messages

Business text messaging requires a texting software provider like Trumpia. Once you’ve chosen a provider, you need to get started in your messaging campaigns. Here are the steps you need to follow in order to build a winning business text messaging campaign.

  • Sign Contacts Up

    In order to use sms for businesses, you have to assemble a database of subscribers to message. By law, these subscribers must opt themselves in to receive your messages. Here are the three different ways you can capture these contacts.

    1. 1Mobile keywords are short phrases or words that contacts text in, opting themselves in to receive your business text messages.
    2. 2Online signup pages are a form of opt in where contacts fill out a form on your website in order to opt themselves in to your business text messaging campaigns. OSPs can also be posted on your website or Facebook page.
    3. 3You can import existing contacts into your business text messaging database as long as you have their express written consent that they want to receive text messages from your business.
  • Send a Text Message

    Once you’ve built out your database of subscribers, you are ready to send a message. You just need to log into your business text messaging platform, select who you want to message, and compose. You also have the option to attach MMS pictures, links, or schedule when the message is sent. That’s it!

    But it doesn't stop with just sending your messages. Your business text messaging software should be able to give you metrics on how your outreach is going, letting you see what is effective and what’s not.

How Your Business can grow using Text Messages

Different types of businesses and organizations have used text marketing to further their goals. Since there are a wide variety of businesses that can take advantage of business text messaging, we wanted to cover how text messaging for businesses has been proven to help organizations meet their goals.

  • Retail - Promote Your Sales

    Since 98% of business text messages get seen by your audience, it is the most effective way to advertise your sales and get you more in-store traffic.

    • Business text messaging is a great way to get the word out about new products, sales, or new locations.
    • Get more customers to your stores with online and subscriber-only deals.
  • Churches - Reach Your Congregation

    Text messaging for your organization is the best way to keep your congregation up to date on your services or ministries.

    • Easily connect with new members by having them sign up to a mobile keyword in order to receive your newsletter.
    • Text messages are the best way to invite new members to sign up for study groups, church events, or ministries.
  • Schools - Reach More Students

    Business text messaging can help you communicate with students and staff across campus.

    • When there is a critical situation, send a text message to all students, staff, and faculty to make sure they get out of harm's way.
    • Send text messages with important reminders like FAFSA deadlines or registration reminders.
  • Hotels - Fill your empty rooms

    Business text messaging is a great way for hospitality companies to reach potential guests and fill their empty rooms year round.

    • Turn a slow week around with a business text message promoting business travelers exclusive deals to make sure your rooms are filled.
    • Send business text messages with links to your mobile app. This has been proven to be six times more effective than email!
  • Marketing - Boost Revenue

    Business text messages are the best way to reach your audience and boost the ROI of your marketing campaigns.

    • Send a business text messages with a mobile coupon. They have redemption rates 10x higher than paper coupons.
    • Send automated business text messages with reminders for things like upcoming sales.
  • Recruiting - Get More Candidates

    You text with your friends, so why not text candidates for job openings? Sending text blasts to your potential recruits is a great way to get more applications.

    • Send a text blast to your recruits with new job openings that are relevant to their experience.
    • Use text blasts to send reminders for your job fairs or interviews. This can massively cut down on no-shows.
  • Real Estate - Market Your Listings

    Text Blasts are perfect for advertising your open properties and getting more buyers interested.

    • With a text blast you can send new property listings to different groups of buyers based on what they are looking for.
    • Send MMS pictures of your new properties so that buyers can see what they are getting before they commit to an open house.
  • Restaurants - Send Promotions to Customers

    98% of text blasts get seen, meaning it is the most effective way to fill your empty tables.

    • Over 70% of customers are more likely to visit a restaurant at off-peak hours if they receive a mobile coupon.
    • Text blasts are perfect for announcing new specials or holiday events. You can even send a MMS blast with pictures of your new entrees to entice customers.

How Trumpia Can Help Your Organization

  • Automation

    With Trumpia you can run your campaigns on autopilot, saving you valuable time and effort. Trumpia’s software automatically carries out tasks for you, automatically interacting with subscribers based on their behavior and profile.

    • Trumpia’s Auto Campaigns carry out messaging campaigns for you without the need to code or manage the system on a day to day basis. After you set it and forget it, our software will take care of the rest, saving you valuable time and completing complex tasks that would be impossible to do manually.
    • Trumpia’s intelligent Text Bot is a powerful use of our Auto Campaigns feature that dynamically interacts with your subscribers based on how they respond to your messages. This means it can automatically answer common questions or send customers to the correct information without tying up your employees on the phone.
  • Lifecycle Engagement

    Trumpia prides yourself on something none of our competitors can match – Lifecycle Engagement. This means our platform is more than just a toolbox, it works for you to automatically engage your subscribers every time they interact with our system.

    • From initial sign-up, through nurturing, to conversion, and the

      feedback loop, our system can engage subscribers based on their prior behavior and collected data.

    • By providing automated and intelligent service, customers are more likely to become advocates for your business.
  • Smart Targeting

    Trumpia’s Smart Targeting sorts contacts into separate distribution groups based on criteria you collect, from customer characteristics and specific interests to their behavior.

    • Unlike traditional text marketing services that can only send a mass of untargeted messages, Trumpia’s Smart Targeting gets you results by maintaining your customer satisfaction and making sure they don't feel spammed.
    • Our Dynamic Targets keep your filtered distribution lists organized in real time, automatically updating whenever a new subscriber is added, a contact unsubscribes, or an existing profile gets updated.
  • Omnichannel Messaging

    Trumpia isn't just for texting, we provide a variety of marketing channels so you can ensure you reach 100% of your audience.

    • Multimedia Messaging Service (MMS) messages enable you to send attractive pictures and videos, immediately grabbing your audience's attention.
    • Our email comes with many of the same advanced capabilities that texting does, like templates, targeting, message scheduling, and even automation.
    • Voice messaging is still very common. Our system lets you broadcast a recorded message to your subscribers.