Group Texting

Group Texting For Your Business

What is Group Texting?

Group texting is a marketing method where you send group text messages (also known as SMS) to multiple subscribers instantly. Group texting services are typically used for a large volume of group notifications, alerts, promotions, special offers, and more.

Trumpia’s group texting software allows you to send targeted and relevant broadcasts to different sets of your subscribers. This means you can send the right message to the right people at the right time, minimizing opt-outs and increasing engagement with your audience.

Does Group Texting Work?

Nearly a third of consumers have signed up to have text and social media conversations with brands, nonprofits, restaurants, and other types of companies. This means the implementation of a group texting strategy can bring significant returns on investment for many businesses, leading to higher revenue and in-store traffic, generating more sales and more lifelong engagement. Here are some important facts on why group texting should be in your marketing arsenal.

  • Text Messages Get Seen

    98% of text messages are read, compared to just 22% of emails

  • Texting Messages are Quick

    90% text messages are read within 3 minutes. This makes it the most effective way to generate traffic to your stores for last minute sales.

  • Text Messages are Engaging

    Text messages are responded to 7.5x more often and 60x quicker than emails.

  • Texting Messages are Popular

    89% of consumers say they want to text message to communicate with a business, but less than half (48%) of businesses are equipped to do this.

Getting Started with Group Text Messaging

Once you decide you want to take advantage of group texting, you need to subscribe to a group texting service provider like Trumpia. Group texting providers give you the tools to opt contacts into your campaigns and send group text messages.

What often differentiates one group text messaging provider from another is how friendly the platform is to use. The other distinguishing features have to do with the group messaging tools they have and how much they can automate the group texting process.

How To Send a Group Text Message

Group text messages need to be sent through an SMS service provider like Trumpia. Here are the steps you need to follow when you start group texting:

  • Sign Contracts Up For Group Texting

    The first step in group texting is to create a way for customers to opt in to receive your messages. There are 3 ways to do this.

    1. 1.Mobile keywords allow customers to opt themselves in to your group texting campaigns by texting the keyword to your shortcode.
    2. 2.Online signup pages allow customers to opt in by filling out a form on your website, giving you consent to message them as well as their contact information.
    3. 3.Provided you have express written consent from your customers that they want to receive group text messages from you, you can import their contact information into your SMS software so that you can message them.
  • Send A Group Message

    To send a group text message, you simply have to log in to your account and compose a message. You can do things like schedule the message to be sent at a later date, target your message to a specific subset of contacts, or attach links for your customers to follow. Once you’ve sent your message, your service provider can track various forms of engagement so you can see what is working in your campaigns and what you need to change.

How Industries use Texting

Here are different types of businesses and organizations have used group texting to further their goals.

  • Retail - Get The Word Out

    Promote your upcoming sales and increase in-store traffic.

    • Use group texting to make new product announcements to your customers.
    • Send more information via text messages about upcoming items to drive interest to your online or in-store sales.
  • Marketing - Boost Revenue

    Boost customer engagement and get you the best ROI possible.

      Keep your congregation up-to-date about meetings and service times.

    • Increase in-store traffic and revenue and send out promotions through texting.
    • Automatically send text reminders to interested subscribers when a sale is about to end.
  • Churches - Engage Your Congregation

    Communicate with your congregation.

    • When new members text your keyword, a group texting service can forward them a link to your churches site to learn more or to sign up for your newsletter.
    • Invite members to participate in your activities and donate to your various causes.
  • Universities - Reach Prospective Students

    Better reach students in order to make sure their campus experience runs smoothly.

    • During critical situations, group text message all students, staff, and faculty to the danger in order to help keep them safe.
    • Send automated group text reminders for application and financial aid deadlines that are approaching.
  • Medical Offices - Reach Your Patients

    Group texting is the perfect way for your medical office to reach your patients for non-emergency communication.

    • Reminders can be sent to remind patients of their appointments to make sure they remember.
    • Utilize texting to announce general health information, like when a new flu vaccine is ready to be distributed.
  • Hotels - Boost Revenue Year Round

    Coordinate with guests throughout the year and also during large events like conferences.

    • Increase reservations and sales during the off-season by sending group texting offers like discounts on spa packages.
    • Send emergency alerts to make sure you help your guests and staff evacuate quickly.
  • Recruiting - Increase the Number of Candidates

    Start using text messages as a communication channel for recruiting.

    • Market your business to recruit and send new job openings to interested candidates through text messages.
    • Cut down on no-shows for job fairs and interviews with automated group text reminders.
  • Real Estate - Market Your Listings

    Text messages are a simple and cost effective way to advertise your openings and quickly find interested buyers.

    • Through texting, send property listings to different groups of interested buyers based off of what they are looking for.
    • Generate interest and send interested buyers updates or MMS pictures of your properties.

The Trumpia Group Texting Advantage Trumpia’s intelligent group texting does more than the simplified group texting of other providers.

  • Automation

    With Trumpia you can set your group texting campaigns to run automatically, saving valuable time and effort. Trumpia’s platform carries out tasks for you, automatically interacting with subscribers based on their history and behavior.

    • Trumpia’s Auto Campaigns run group texting campaigns for you without the need to code or manage the system on a day to day basis. After you set it up, our group texting software will take care of the rest, saving you valuable time and completing complex tasks that would be impossible to do manually.
    • Initiate a drip campaign that sends group text messages at specific intervals whenever your contacts take certain actions in our system. You designate the timing and the content, and we send the right message for you are the perfect time.
  • Smart Targeting

    Trumpia’s Smart Targeting sorts contacts into separate distribution groups based on criteria you choose like demographics or behavior. This lets your group texting campaigns target your subscribers, leading to more effective engagement and fewer opt outs.

    • Unlike most group texting services that can only send a mass of untargeted messages, Trumpia’s Smart Targeting gets you results by sending targeted group text messages to each and every contact.
    • Our distribution lists organize themselves in real time, automatically updating whenever a new subscriber is added, a contact unsubscribes, or an existing profile gets updated.
  • Lifecycle Engagement

    Our distribution lists organize themselves in real time, automatically updating whenever a new subscriber is added, a contact unsubscribes, or an existing profile gets updated.

    • From initial sign-up to customer service, our system can engage subscribers throughout their lifecycle with your customer service team.
    • By providing automated, intelligent service, customers are more likely to become advocates for your business.
  • Omnichannel Messaging

    Trumpia isn't just for group texting, we provide a variety of marketing channels so you can ensure you reach 100% of your audience.

    • Multimedia Messaging Service (MMS) messages are messages where you can include pictures and videos, immediately grabbing your audience's attention.
    • We have email with the same advanced features that our group texting has, like templates, targeting, message scheduling, and even automation.
  • API

    Trumpia is known for it’s highly scalable texting API, the core of it being programmable group texting. Customers grow with Trumpia because of our unmatched service, productivity boosting toolbox, and a wealth of other messaging channels.

    • Dedicated short codes are expensive and take time to provision. We include a shared short code that’s ready for immediate use. We also have other number options that can match your use case.
    • We aren't just limited to group texting. Using our integrated solution, send messages via all popular channels, including group texting, email, social media, and voice broadcasts.