• Resources
  • Case Studies

Case Study:

87th Force Support Squadron

87FSS Marketing uses mass texting and multiple keywords to boost event attendance, and keep troops informed about events they're interested in on Joint Base McGuire-Dix-Lakehurst.

The 87th Force Support Squadron Marketing office at Joint Base McGuire-Dix-Lakehurst handles and runs different leisure programs for troops and their families that live both in and around the military base.

The Challenge

Joint Base McGuire-Dix-Lakehurst is a very large base, and the 87FSS needed a way to inform the large number of people who live there of upcoming events so there could be better attendance. With their previous methods for communication, they found it difficult to effectively cover a large range of facilities and reach their entire audience. This unfortunately meant programs were slipping through the cracks because of low attendance.

"We are definitely seeing more interest and excitement about our events now that we can send the information directly to our customers. And with the fact that people can now opt-in for the exact information they want to know, we are building customer relationships that we wouldn't have been able to maintain before."

Catron Holland, Marketing/Publicity Assistant & Social Media Director

Our Solution

Using Trumpia's text messaging solution, the Marketing team used different keywords to sign military members and their families up for different events like movie screenings or barbecues. Fill out the form to view the full case study!