Case Study: Armory Survival Gear

Using cross-channel marketing during the holidays, Armory Survival Gear generates 30% of its monthly revenue in just two days.

Armory Survival Gear, specializing in leading Hip Hop and its own Armory brand, is located in the heart of San Diego's downtown area. The store has been a mainstay in street-wear as well as the Hip Hop community since 2002. Armory’s staff consists of some of San Diego's best known Hip Hop enthusiasts including owner DJ CROS1.

The Challenge

The retailer looked for a way to continuously capture data from new customers. At the same time, its sister business, Freestyle Session, a dance party style events production company, also wanted to automatically capture contact data from event attendees. This was crucial because Freestyle Session was not only seeking to build its following, it wanted to have the opportunity to convert attendees over to the retail side of the business, thereby increasing sales. Armory Survival Gear also wanted to create a sense of exclusivity around each VIP sale of its apparel and accessories.

“Trumpia lets us widely reach our customers and fans who are all typically on the go and always have their mobile phones nearby.” DJCROS1, owner of Armory Survival Gear

Our Solution

Armory Survival Gear conducted a twist on the traditional Black Friday holiday sales event by holding an additional sale on a different day – right before Thanksgiving – which it dubbed Black Wednesday. Fill out the form to view the full case study!