Launched in August 2015, the 100,000 Opportunities Initiative is the largest employer-led coalition focused on hiring youth 16-24 who are not in school. It is an alliance of private, public and philanthropic organizations working together to break down systemic barriers to employment and education that hamper youth. Together, they set out to change hiring, retention and advancement strategies by creating new employment, internship, and apprenticeship opportunities in their respective companies.http://chicago.100kopportunities.org/
The Chicago 100,000 Opportunities Initiative was founded with one goal in mind: finding underserved kids in the community good jobs. Reaching these kids about job opportunities looked to be a tall order, but the Initiative had a team of interns that were committed to making a difference in their community. The Chicago 100,000 Opportunities Initiative challenged their interns to look for a strategy that could reach the most number of kids.
“Trumpia was very effective. We surveyed the kids, and 90% of them identified cell phones as the primary way they wanted to be contacted. And of that 90%, 90% of them opted in for our texting program.” Daniel Yao
The interns knew texting was the primary way young people communicate, so they decided to center their campaign around it. That’s where Trumpia came in. Inspired by strategies used by Uber and Lyft, the interns chose to print their mobile keyword “Jobs4u” and information about the program on a business card. Fill out the form to view the full case study!