Case Study: Jack’s Surfboards

Jack's Surfboards drives a wave of customers to a special event that resulted in $6,000 in sales within just 5 hours.

Before using Trumpia, Jack’s Surfboards could only capture customer data by requesting email addresses at the point-of-sale. Each time they had an event, Jack’s sent out an Evite to their email list - which involved some level of data entry each time. So the retailer found it difficult to manage their opt-in list and track response rates. With multiple stores, Jack’s needed a better way to target their message. They wanted to filter and segment customers according to which store they usually visited and whether or not they lived locally or out-of-town.

http://www.jackssurfboards.com/

The Challenge

Before using Trumpia, Jack’s Surfboards could only capture customer data by requesting email addresses at the point-of-sale. Each time it had an event, Jack’s sent out an Evite to its email list - which involved some level of data entry each time. So the retailer found it difficult to manage its opt-in list and track response rates. With multiple stores, Jack’s needed a better way to target its message. It wanted to filter and segment customers according to which store they usually visited and whether or not they lived locally or out-of-town.

“It’s especially powerful to be able to run last minute promotions, using the immediate delivery of mobile text, and still achieve phenomenal results.” Nicole Stratton, Marketing Coordinator

Our Solution

The System improved Jack’s ability to capture and automatically enroll an unlimited number of customer into their opt-in database. Fill out the form to view the full case study!