Morelli Fit is the brainchild and passion project of certified trainer and founder Michael Morelli Jr. After deciding to get in better shape and become a certified trainer, Michael found a hole in the marketplace and launched the product he is now well known for: HIIT Max™. Michael’s personal mission statement is, “to positively impact the lives of 1 million people – transforming their bodies, helping them lose weight and live long, healthy, fulfilling lives.”
Morelli Fit was looking for new ways to reach people looking to turn their lives around. They were very successful on social media (over 5 million total followers), so they looked for a texting solution that could convert those followers into loyal customers. And since nearly 90% of their business was being generated on mobile, they explored SMS as an option to become a vital part of their sales strategy.
“Trumpia is a great tool for any online business looking to 10x their leads, sales, and revenue!” Fredy Hernandez, Social Operations of Morelli Fit
Trumpia enabled Morelli Fit to create mobile keywords and run text-to-win campaigns to drive up customer engagement. Fill out the form to view the full case study!