Case Study: Napa Valley Wine Train

Using a creative raffle campaign, the Napa Valley Wine Train collects over 8,000 subscribers in just a few months.

The Napa Valley Wine Train is perfect for the adventurous diner. For over 3 hours, diners will sample some of the best local wines paired with dishes prepared by some of the best chefs in the world. All of this is done while on a train touring the world-renowned Napa Valley and enjoying scenic views of surrounding cities and wineries.

The Challenge

Before using Trumpia, Napa Valley Wine Train’s method of collecting customers' mobile numbers was limited to manual concierge services. In addition, the Wine Train did not have direct communication tools to engage their customers via mobile, and mostly relied on traditional print marketing, email, and social media to gain exposure. Wine Train needed a way to accomplish these goals and keep all contacts and messages organized in a single database and dashboard.

“Trumpia offers a great software at a competitive price, but more importantly, we’ve been able to see measurable results.” Ryan Neergaard, PR and Media Coordinator

Our Solution

Napa Valley Wine Train has been able to quickly build its mobile user database by initiating several mobile keyword campaigns. Fill out the form to view the full case study!