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Case Study:

NHN Entertainment

NHN Entertainment increases game downloads by embedding links into keyword auto-responses.

NHN Entertainment is a leading internet content service provider, that specializes in the production of online games, with hundreds of games for desktops and mobile devices currently on the market. With Trumpia, they were able to create mobile keywords with auto-responders, and significantly increase the number of game downloads in a short matter of time.

The Challenge

NHN Entertainment was looking to diversify their strategy for how they generate downloads of their games, and specifically how to efficiently and effectively direct customers to their games' download sites.

"The response is actually going well. It's better than expected. Since using Trumpia, there has been an increase in response and productivity."

Scott Park, Vice President of User Acquisitions and Strategy for NHN Entertainment

Our Solution

NHN Entertainment used Trumpia's mobile keyword tool to rapidly gain opt-ins at a breakneck pace. In fact, they were able to collect over 920 and counting in under just a month. Fill out the form to view the full case study!