The Ultimate Guide to SMS Marketing
CHAPTER 03 How Different Industries Use SMS Marketing
Retail - Get Customers In For Sales
Because 98% of texts get read, it is the most effective way to promote your upcoming sales and increase in-store traffic.
- Build your subscriber database with mobile keywords that customers can text to receive deal alerts and coupons.
- Make new product announcements to your customers.
- Send more information about items to your customers in order to drive interest to your online or in-store offerings.
Marketing - Boost Engagement & Revenue
With a 98% read rate vs email’s 22%, text messaging is the perfect tool to increase customer interest and maximize your ROI.
- Run text-to-win promotions to build your subscriber database and increase your audience.
- Increase in-store traffic and revenue with mobile coupons and promotions.
- Sort customers into separate lists to send only relevant messages, which will get you better results.
Churches - Grow Your Congregation
Texting allows for a more convenient way for new members to learn about and join your church.
- When a new member texts your keyword, you can forward them a link to your church's website to learn more or to sign up for your newsletter.
- Set up a text-to-donate keyword to give congregants an easy way to contribute.
- Invite new members to participate in ministries and send event reminders automatically.
Universities - Reach Prospective Students
Texting helps you better reach prospective students to better market your university to them and increase your attendance.
- Sort prospective students by their majors and interests, so they only get relevant messages.
- Send MMS pictures and videos of your campus to entice prospective students to visit.
- Send automated reminders for approaching application and financial aid deadlines.
Car Dealerships - Sell More Cars
Getting the message out about new models or an upcoming sale can be a tall order. Luckily, texting allows you to better reach your customers through:
- Send promotions about upcoming holiday sales or new models coming into stock.
- Send text promotions when you are having a sale as well as MMS picture messages of your new cars to entice customers.
- Send automated reminders to interested customers when a model they are interested in is on sale or available for test drive.
Hotels - Boost Revenue Year Round
Mass texting is the ideal solution for hotels and the hospitality industry to have their messages seen and keep their reservations booked year round.
- Increase reservations and sales during the off-season by sending text promotions like discounts or spa packages
- Promote your mobile app by sending them a text link to download. With a nearly 6x higher click-through rate than email, you’ll see a strong boost in app downloads.
- Sending offers based off of the guest’s location or price range.
Political Campaigns - Rally Your Supporters
Maximize engagement and donations, as texts have a better response rate than phone or email outreach.
- Increase sign ups for campaign alerts through mobile keywords and online forms.
- Automatically send event reminders to make sure you have a great turnout for your rallies and events.
- Text supporters a link to your giving page to help you crowdfund for your cause.
Recruiting - Increase the Number of Candidates
For the same reasons you prefer texting with your friends over calling them, SMS is the most effective communication channel for recruiting.
- Market your business to recruits and send new job openings to interested candidates.
- Cut down on no-shows for job fairs and interviews with automated reminders.
- Easily collect more candidates by having them simply text your keyword or filling out your OSP on your website.
Real Estate - Market Your Listings
Texting is a simple and cost effective way to advertise your openings and quickly find interested buyers.
- Advertise your mobile keyword at every property to capture more interested buyers, and give them an easy way to learn more about your property.
- Advertise more effectively by sending property listings that match what the potential buyer is looking for.
- Send interested buyers updates or MMS pictures of your properties. You can also quickly answer their questions with landline texting.
Restaurants - Send Promotions to Customers
98% of text messages are read, making it the most effective way to reach your patrons.
- Send text promotions and reservation reminders, making sure your tables stay full year round.
- Send mobile coupons to attract the 77% that are more likely to go to a restaurant during off-peak times if they received a discount.
- Announce upcoming specials through texting or picture messaging. Send MMS pictures of your menu items to entice customers.