Business owners who run busy spas or salons understand the importance of effective communication with both staff and customers. This includes everything from schedule changes to last-minute appointments to getting the word out about seasonal promotions.
Whether the information being communicated is promotional or transactional, having a solid system in place to make sure that no message slips through the cracks is essential. That's why so many spas and salons use text messaging software as part of their marketing strategies.
SMS messages have the highest open rates when compared with email marketing, making it easier for businesses to communicate their desired message in a timely manner and improve overall client relations.