Text Messaging for Banks & Financial Services

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Texting For Financial Services

When money is on the line, quick and effective communication is paramount. That’s why more and more financial service companies are turning to text messages in order to reach their customers. Text marketing for banks and financial services is the most immediate, reliable, and attention-grabbing form of communication there is, which is exactly what a company protecting customer money needs. So whether it’s for notifying customers of low balances, late fees, or suspicious activities, text messaging offers the financial services industry a reliable channel for alerts.

How SMS Can Help Financial Services

  • Tighten Your Financial Security With SMS

    In light of recent large-scale data breaches and cyber attacks, building trust with your customers is paramount. Luckily, texting is the perfect answer to help prevent fraud and improve member satisfaction. SMS is perfect for two-factor authentication as it adds another layer of security when creating or signing into an account or authenticating a new IP address. It reduces identity theft by requiring a one-time passcode that can be emailed or texted to your members. As an added layer of security, members can get a fraud alert on their phone if a suspicious charge is made on their accounts.

  • Provide Better Customer Service With Texting

    The problem with telephones is not only can calls take ages, but your reps can only handle one customer at a time! Texting strikes the perfect balance between being more casual than a phone call, while being more attention grabbing and getting 750% more responses than email, all while being 60 times faster to carry out customer service. Reps can also handle multiple text conversations at the same time from the comfort of their computer.64% of consumers prefer texting over talking on the phone.

    That’s why landline texting is a game changer, giving you the power to text-enable the same business phone number that your customers already call into. Instead of placing your members on hold every time they call in, your service reps can reply to text inquiries right from our platform’s web-based inbox, saving time and allowing them to help more customers at once and still provide personalized, one-on-one service.

  • Harness the Power of SMS Automation

    An intelligent SMS solution like Trumpia can send automatic reminders while you move them through things like the loan application process or retirement planning, or follow up with members who have incomplete applications with our powerful click through and site tracking functionality. And with SMS integration with your internal systems, plug powerful messaging API’s like Trumpia’s into your existing systems and take advantage of the most powerful communication channel: SMS.

  • Tailor Your Notices With SMS Text Messaging

    Do more than send a mass blast to everyone on your list. With our Smart Targeting, easily send the right message to the right recipient at the right time, every time. This lets you filter your customer database by specific criteria, allowing you to send targeted messages to members who have been with you for over a year, or send loan offers to members that you know are looking to buy their first home.

    SMS messaging for banks is perfect for sending messages that will get customers attention, as 90% of SMS messages are read within 3 minutes. This means you will free up your staff from having to call customers to remind them of their past due balances, and your revenue will see a dramatic tick upward.

  • Texting for Financial Services in Action

    Katch is an award winning software company, best known for enabling brands to engage and monetize visitors to their website. Katch handled messaging for one of their clients, an insurance company, who would consistently receive a large volume of emails from their customers. But due to the sheer number of messages, a disproportionate amount of time was needed to organize, categorize, and respond to inbound messages, leading to low response times and missed opportunities.

    Katch wanted to test the efficacy of texting by using it to manually send messages such as enrollment deadline reminders, insurance quotes, and account information. After experiencing positive results, they decided to apply Trumpia’s automation tools to this system. This gave them a much faster turnaround, and allowed them to send the right messages to the right customers at the right time, all automatically.

What Clients Are Saying About SMS For Financial Services

  • katch

    “Trumpia’s Auto Campaigns are far more efficient, especially since there is currently only one team member here who’s in charge of the platform. It also makes the time in which we re-market to the individual instant, rather than waiting a full day to re-market in a bulk send.”

    - Adrian Nam, Senior Marketing Manager at Katch, LLC

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