Text Marketing

An Enterprise Text Marketing Software

Text messaging is the most attention-grabbing, immediate, and convenient form of communication in today’s marketplace. Text Marketing is an effective way for businesses to reach their potential customers because text messaging is the new king of communication -- we all do it every day. Through relevant and targeted text messages businesses can engage with their customers to boost revenue and create meaningful relationships with their customers.

What is Text Marketing?

Text marketing (sometimes called SMS marketing) is the practice of sending marketing messages to your mobile subscribers. These messages are the same text messages you send every day to your friends and family and are the most effective way to get your marketing messages out to the public.

Text marketing is cost effective and gets results up to five times higher than that of email. A single text message can reach your entire audience at an instant, which is why brands are using it more and more. Get a powerful and effective way to reach the audience with the most potential for conversion.

Why Text Marketing Is Effective

30% of consumers are opted in at least one marketing alerts from brands, and ⅔ of those who subscribed have taken advantage of an offer sent to them and made a purchase. As you can see, text marketing strategy can bring significant returns on investment for many businesses from bringing awareness to new products to sending out special promotions. Here are some statistics that every business should know about SMS:

  • 98% of text messages are read, compared to just 22% of emails.

  • 90% of text messages are read within 3 minutes.

  • Text messages are responded to 7.5x more often and 60x quicker than emails.

  • 89% of consumers say they want to text message to communicate with a business, but only 48% of businesses are equipped to do this.

  • Over 60% of consumers would rather text than call when given the option for customer service.

Getting Started with Text Marketing

  • Collect Contacts

    Before sending out a text message, you need to build a list of customers who have to opt themselves in. Here are 3 common ways to achieve this:

    1. Allowing customers to opt themselves into your messaging campaigns by texting the keyword into your registered number.

    2. Online signup pages where customers fill out a form on your website, giving you consent to message them.

    3. An express written consent from your customers. You can import their contact information into your texting software and begin to message them.

  • Send Messages

    Whether it’s a promotion for a new sale or an announcement of a new product, text marketing is the most effective way to drive traffic to your business. To send a message, you just have to log in to your account and compose a message. You can then begin to schedule the message, target your message to a specific set of contacts, or attach links.

  • Track Your Results

    You need to see what worked and what didn’t, and apply what you learned to future campaigns. The text messaging software should allow businesses to view comprehensive analytics and reports on your messaging campaigns in order to make sure they are as effective as possible.

Use Cases for Text Marketing

  • Text Marketing for Retail

    Send out promotions to your customers and grow your subscriber list for your retail store. Example Text: “Today only! 20% off on all products storewide!”

  • Text Texting for Real Estate

    Advertise your mobile keyword at every property to capture more interested buyers, and give them an easy way to learn more about your openings.
    Example Text: “Thanks for your interest in our Saint St. property! Asking price is $450,000!”

  • Text Marketing for Restaurants

    Make sure your tables stay full year round by sending text promotions and reservation reminders.
    Example Text: “We have Happy Hour all day Monday! 40% off all appetizers when you show this text!”

  • Marketing

    Impress your clients and increase in-store traffic and revenue with mobile coupons and text promotions.
    Example Text: “GRAND OPENING! Visit our new NY location and receive 30% off your first order!”

How Trumpia Can Help Your Organization

  • Automation

    With Trumpia you can run your campaigns on autopilot, saving you valuable time and effort. Trumpia’s software automatically carries out tasks for you, automatically interacting with subscribers based on their behavior and profile.

    • Trumpia’s Auto Campaigns carry out messaging campaigns for you without the need to code or manage the system on a day to day basis. After you set it and forget it, our software will take care of the rest, saving you valuable time and completing complex tasks that would be impossible to do manually.
    • Trumpia’s intelligent Text Bot is a powerful use of our Auto Campaigns feature that dynamically interacts with your subscribers based on how they respond to your messages. This means it can automatically answer common questions or send customers to the correct information without tying up your employees on the phone.
  • Lifecycle Engagement

    Trumpia prides yourself on something none of our competitors can match – Lifecycle Engagement. This means our platform is more than just a toolbox, it works for you to automatically engage your subscribers every time they interact with our system.

    • From initial sign-up, through nurturing, to conversion, and the

      feedback loop, our system can engage subscribers based on their prior behavior and collected data.

    • By providing automated and intelligent service, customers are more likely to become advocates for your business.
  • Smart Targeting

    Trumpia’s Smart Targeting sorts contacts into separate distribution groups based on criteria you collect, from customer characteristics and specific interests to their behavior.

    • Unlike traditional text marketing services that can only send a mass of untargeted messages, Trumpia’s Smart Targeting gets you results by maintaining your customer satisfaction and making sure they don't feel spammed.
    • Our Dynamic Targets keep your filtered distribution lists organized in real time, automatically updating whenever a new subscriber is added, a contact unsubscribes, or an existing profile gets updated.
  • Omnichannel Messaging

    Trumpia isn't just for texting, we provide a variety of marketing channels so you can ensure you reach 100% of your audience.

    • Multimedia Messaging Service (MMS) messages enable you to send attractive pictures and videos, immediately grabbing your audience's attention.
    • Our email comes with many of the same advanced capabilities that texting does, like templates, targeting, message scheduling, and even automation.
    • Voice messaging is still very common. Our system lets you broadcast a recorded message to your subscribers.