Why Use Smart Targeting for Critical Alerts
Texting can be used for critical alerts because text messages have a read rate of 98%, and SMS Smart Targeting can help ensure you reach the largest audience possible.
SMS Smart Targeting is a feature exclusive to Trumpia, and it allows industries or departments like Critical Alerts to automatically tailor your messages to your audience. Targeting is only as accurate as the data you collect. Our system enables you to ask questions and capture the responses instantly as you have conversations with your contacts. All data is automatically stored in your database, eliminating the need for manual entry. Trumpia’s SMS Smart targeting goes beyond the competition by letting Critical Alerts sort contacts into separate distribution groups based on criteria you collect in real-time like customer characteristics, specific interests, and their behavior. Unlike other services which just blast messages out, our automated targeting saves you from damaging your customer relationships or branding by only sending the most relevant information. SMS Smart Targeting is built from the ground up to help you meet your customer's needs and send messages that get you a tangible return on your investment for each SMS marketing dollar.