There are two ways to do SMS marketing tracking on your contacts' behavior. Both allow you to gather more information, so you can more accurately target messages to them and even assign qualifying scores.
- Product
- Link and Site Tracking
Tracking
Click-Through
Tracking
Click-Through Tracking allows you to track whether or not a contact has clicked a link you sent them. You can then save that data to their contact profile for future targeting or have further actions carried out automatically.
How It Works
- 01 Create a link in our software that leads to a webpage of your choice.
- 02 Embed the link into your texts and emails.
- 03 Trum·pia then automatically tracks who clicks on which links.
Example
- 01Send a link that leads to an invite for an upcoming event.
- 02A week before the event, automatically resend the invite to everyone who hadn't
clicked the link yet. - 03 On the day before the event, automatically send a reminder to everyone who
clicked the link by then. - 04The following month, send invites to similar events to those who clicked the link and
additional incentives to those who didn't.
1
Site & Event
Tracking
Site and Event Tracking allows you to know if a contact has visited your web pages or performed a specific action on your website.
How It Works
- 01 Embed our Site and Event Tracking code into your website.
- 02 When a contact visits one of your web pages, that information is saved to their contact profile.
- 03 You can then use this information to segment your audience and target them based on what web pages they've visited.
Example
- Automatically send a follow up message to customers who visit your pricing page.
- Automatically send a greeting message when someone fills out your contact form.
- Automatically send a coupon to someone when they fill out a review on your site.
Frequently Asked Questions
Can I track SMS link clicks in real-time or do I have to wait for reports?
You can see SMS link clicks happen in real-time the moment your contacts tap your links. Our software instantly saves the data to each contact's profile, providing easy-access analytics. You can also actively monitor engagement as your campaign runs without waiting for batch reports or end-of-day summaries. Real-time data lets you pivot quickly to make campaign changes that may better engage your audience.
Does click tracking work with shortened links from other services like Bitly?
Click tracking works best when you create trackable links directly in Trum∙pia. This approach syncs with how the system captures and assigns engagement data to individual contacts. Using external link shorteners prevents the platform from automatically logging who clicked what and blocks automation triggers based on that behavior.
What happens to tracking data if someone clicks a link multiple times?
Our system records each click but marks engagement separately. It only considers the contact as having engaged once from the first click. Multiple clicks from the same person don't trigger the same automations, avoiding duplicates which could feel spammy. Still, you can see the total click count to measure how interested someone is in your content.
Can I use website tracking to trigger SMS messages based on cart abandonment?
Yes, you can embed the tracking code on your checkout or cart pages. Using these, you can set up automations that send recovery texts when someone leaves without completing their purchase, reducing falloff. This works by detecting when a contact visits your cart page but doesn't reach your confirmation page (or other designated page) within a set timeframe.
How long does Trum∙pia store tracking data for clicks and site visits?
Tracking data stays in each contact's profile permanently unless you manually delete it. This lets you segment audiences based on links they clicked or pages they visited months or even years ago. Such protracted data helps with long-term customer behavior analysis and targeting.