Businesses are always looking for the next big thing when it comes to reaching new customers. That’s why more and more are turning to SMS services in order to reach their audience with text messages. SMS services for businesses allow instant communication, letting them reach their audience in minutes instead of days. When a business uses and SMS service to send a targeted text message, they can engage with their customers, boosting revenue and build stronger relationships.
What are SMS Services?
SMS services allow businesses to send text messages to their customers in order to promote products or provide customer service. These are the same as the text messages you send every day to coworkers and friends, meaning it is a natural marketing and customer service channel that customers will look forward to, provided the messages are relevant and give them good deals.
Why SMS Services Make Sense for Businesses
Over a third of consumers have opted themselves in to receive text messages from SMS service-enabled businesses. And that number is only growing. And it’s been proven that two-thirds of those that sign up have redeemed at least one offer that has been sent to them via an SMS service. This all means businesses with an SMS service will see a substantial ROI due to the popularity and power of the channel.
Here are some statistics that every business should know about SMS:
- 98% of text messages are read, compared to just 22% of emails.
- 90% of texts are read within 3 minutes.
- Text messages are responded to 7.5x more often and 60x quicker than email.
- 89% of consumers say they want to text message to communicate with a business, but only 48% of businesses have an SMS service that can do this.
- Over 60% of consumers would rather text than call when given the option for customer service.
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SMS Services Are The New Normal
Companies capable of utilizing text messaging services have succeeded in engaging new shoppers. Getting mobile offers has become commonplace and businesses that use SMS services have been shown to get an amazing ROI and a boost in brand loyalty.
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Raises Customer Satisfaction
Quick or automated responses from an SMS service-enabled business means customers will appreciate the speed and convenience of your support. SMS services are inherently personal, and the consumer’s ability to contact and receive support is important. In fact, it’s a driving factor in boosting consumer satisfaction. Small and large businesses alike have both determined that implementing text-based customer support options is just good business.
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Boost Efficiency
While the smart use of resources is a cornerstone of good marketing, it can’t be overstated. Text messaging is quick, and consumers prefer instant responses. Consumers already read brand reviews, directions and product pages on their phones. The consumer thrives on the speed of communication an SMS service can provide, and it’s the marketer’s responsibility to shorten and simplify the sales cycle.
The Trumpia Business SMS Service Advantage
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Powerful Automation
Trumpia’s SMS service is unique because of our industry leading automation that enables our users to carry out their SMS messaging campaigns automatically. Our SMS service will save you time and resources by automatically carrying out tasks without any intervention needed, so that your subscribers feel valued and stay opted in to your campaigns.
- Our Auto Campaigns carry out your messaging efforts for you without the need to know how to code or provide upkeep on your system. Once our software is set, you can rest easy that our industry leading automation will take care of the rest and give your customers fast and reliable service.
- Our SMS services has an intelligent Text Bot can dynamically interact with your subscribers based on their behavior and answer their questions, keeping your customer service brand strong while saving your employees time by not requiring them to be tied up on the phone.
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Lifecycle Engagement
Trumpia has something no other SMS service has - Lifecycle Engagement. This means that our SMS service can engage subscribers automatically throughout their lifecycle with your organization, leading to higher repeat business and satisfaction.
- From account signup to customer service and feedback, our SMS service can engage your subscribers throughout their lifecycle with your organization.
- Customers will become advocates for your organization because of our automated and intelligent SMS service.
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Smart Targeting
Trumpia’s Smart Targeting allows you to sort contacts into different subgroups based on the criteria you want to target. Our SMS service is the only one that can guarantee that your messages will reach the right audience and decrease opt outs.
- Some SMS services can only blast a large volume of untargeted messages. Trumpia’s Smart Targeting is specifically targeted to every subscriber, meaning you can boost customer satisfaction while not spamming them.
- We keep your distribution lists filtered in real time, so new subscribers are added to your lists instantly and whenever a subscriber updates their information it will sync in our database instantly.
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Omnichannel Messaging
Trumpia is more than just an SMS service, we have a variety of marketing communication channels so that you can reach your entire audience no matter their preferred channel.
- Trumpia’s email has many of the powerful features our SMS service has including templates, scheduling, and automation capabilities.
- Voice messaging is still useful to reach your subscribers. That’s why our system lets you broadcast voice messages to each of your subscribers.