Why Use Text Keywords for Higher Education
Higher education institutions can use SMS features like Text Keywords to communicate with a diverse student body all around campus.
Text Keywords are a way for customers to opt in to receive text messages from industries or departments like Higher Education. By just texting in a simple SMS keyword to your company number, they are opting in to receive messages. They can opt out of these messages whenever they want, which is why it’s important to gain a customers trust. That’s where Trumpia comes in. While some texting services will take opt-ins and then just indiscriminately blast out messages, Trumpia instead can ask customers questions to learn more about them, and capture that data for better targeting in the future. This leads to fewer opt outs, a better customer experience, and overall a much higher ROI. In addition, Text keywords are the start of many other interactions, like kicking off Trumpia’s industry-leading Automated Workflows. Our Workflows can carry out complex interactions with subscribers, like answering any questions they have, giving them the information they need, or directing them to the appropriate department or employee.