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Text Keyword

What Is a Text Keyword?

In order to legally send messages to a subscriber you must have their full consent. One of the compliant ways to build a contact database is through keyword opt-in. A text keyword is a word or phrase that someone can text to your verified number in order to join your contact list. This is perfect for businesses because there are no forms they need to fill out, no app they need to download, and no web address they need to write down.

While other mobile keywords can only collect phone numbers or send a simple auto-response, Trumpia's text message keywords are a powerful gateway to advanced features, enabling you to capture data and engage your contacts automatically. Plus, we offer unlimited text keywords, unlike our competitors who charge per keyword.

How It Works

Text keywords take the hard work out of building a subscriber list. By having a contact text in a word to an organization's designated phone number, they are opting to receive messages from that company or organization. Starting SMS keyword campaigns works whether you use a toll free number or a designated short code.

  • 01 Choose your text keyword and register it in our system.
  • 02 Display your keyword in your store, collateral, and advertisements.
  • 03 Whenever someone texts your keyword to your number, their phone number will automatically be captured in our system.
  • 04 Have a response automatically sent to people who opt-in via an Auto Response.

How Do I Set Up an SMS Keyword in Trumpia?

Do More with Trumpia's SMS Keywords

  • Automated Workflows

    This feature interacts with subscribers, automatically branching down different messaging paths based on how they respond. This allows you to do various tasks like answering common questions or directing customers to the right information. The level of automation our workflows enable is unmatched. Learn more

  • Data Capture

    Gather much more information from your subscribers by asking questions and automatically capturing their responses into your database. Learn more

  • Mass Texting

    Send text messages to hundreds of subscribers in the blink of an eye. Our user interface makes the process simple, letting you automatically personalize your messages and target them for each recipient, all automatically. Learn more

  • Drip Campaigns

    Automatically send messages related to your chosen keywords, customer actions, or other parameters. Let the software take care of the tedium while still driving audience interest and engagement.

Tips for Choosing the Right Text Marketing Keywords

When choosing the right keywords for your messages, keep in mind the mnemonic “BAR”: brevity, association, and relevance.

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    Brevity Short keywords stick in your audience's minds better and are easy to remember.

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    Association Choose a word or phrase that is readily associated with your brand image.

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    Relevance Keywords that tie in to your campaign's objectives have more impact.

An Audience-Oriented Marketing Strategy

Notify your audience of appointments, upcoming events, sales, and more in a way that maintains engagement. Mobile phones go everywhere with their owners, ensuring those in your contact lists will always be only an SMS message away.

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