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  • Data Capture

Data Capture

Targeting can only be as accurate as the data you collect. Trumpia’s Data Capture feature uniquely lets you gather much more information from your subscribers than just their mobile numbers by asking questions and automatically capturing their responses.

Why Data Capture Matters

Data capture is a powerful way to learn about important things about your contacts including their contact information, preferences, product interests, and more. With Trumpia’s tracking tools, we can analyze important metrics that include click-through rates and more. The best part about our data capture feature is the fact that you can directly ask your customers what they want to see or what kinds of content they want to engage with and we can then target messages to meet their preferences.

How It Works

  • 01 Create a text keyword.
  • 02 Choose the type of contact data you want to collect (e.g.: name, region, interests, etc…).
  • 03 Customer receives message(s) prompting them to reply with information about themselves.
  • 04 Customer responds to the texts, and their data automatically gets captured and stored in your contact database.
  • 05 Leverage the newly captured information to better target your campaigns.


  • Target your messages by filtering targets based on any combination of the information you collect.
  • Customer responses are automatically stored to complete your data records. No manual data entry required.
  • Data Capture eliminates the need for multiple methods to collect contact info. You can do it all with a text keyword!


Here are some commonly asked questions that we receive on data capture and other related features!

How do I create a mobile keyword?

Our software handles all of that for you whenever you build a new campaign. Every campaign will come with a keyword that you can customize in order to market your campaign and get measurable results.

What are the best types of data to capture?

Data such as name, email address, interests, and more demographic information are the best ways to learn about your contacts and ensure that you can target messages and products catered to them.

What is the best way to target new leads?

Sending them highly relevant content is the best way to target specific demographics of people. Trumpia can do this for you with the data we collect! You can even send them links to external websites or even media that will be engaging and helpful.

Does it cost extra to use our Data Capture feature?

No! When you are utilizing our software, you have access to all of these tools and more! There is no additional cost that you need to pay if you want to use this SMS marketing feature.