SMS Marketing Compliance Overview
There are many rules and regulations that dictate proper practices when using SMS in marketing. It’s very important to stay compliant with these, as failure to do so can often result in fines and the deprovisioning of your texting code.
Don’t Send Unwanted Messages
Sending messages to customers without their consent is not only a bad practice, it’s illegal! Unlike email, you have to receive a customer’s explicit consent in order to start texting them. Luckily, along with the proper disclosures, mobile keywords and OSPs (detailed above) automatically get that consent for you.
Don’t Send Texts at the Wrong Time
Of course, timing is imperative when you’re sending an alert that needs instant attention or a message about a particular event like your holiday promotion. But sending a message too early or too late in the day can alienate your customers and lead to mass opt-outs.