SMS Marketing Compliance Overview
We touched on it briefly above, but there are many rules and regulations that dictate proper practices when using SMS in marketing. It's very important to stay compliant with these, as failure to do so can often result in fines and the deprovisioning of your texting code. That would mean the number would no longer work, and all the work you did to advertise it would be a waste.
You need to be able to prove that every customer knowingly opted-in to your messaging program. This also includes clearly disclosing what you will message them about, as well as how frequently.
There are a number of messages you cannot send via SMS marketing, even if they are technically legal. This includes messages about firearms, alcohol, recreational or illicit drugs, and much more.
Don't Send Texts
at the Wrong Time
Of course, timing is imperative when you're sending an alert that needs instant attention or a message about a particular event like your holiday promotion. But sending a message too early or too late in the day can alienate your customers and lead to mass opt-outs.