What is SMS Marketing?
SMS Marketing is a marketing technique that businesses use to send promotional messages to their customers. Also called text marketing, SMS marketing is perfect for sending customers more information about products and services, special offers, or invitations to events. SMS marketing is the most cost effective way for brands to reach their customers and build an audience, leading to higher revenue and customer loyalty.
That's because SMS messages have a 98% read rate, five times higher than email. But a high read rate is not enough, a texting platform that can keep up with your messaging needs and automate interactions with subscribers is key to running a successful marketing campaign. Read on to learn more about SMS marketing in general, and why Trumpia's SMS marketing software is the best solution on the market. But don't take our word for it, read why Forbes has named Trumpia the top SMS marketing software here!