SMS Marketing

#1 Way To Engage Your Customers
With Text Messages

What is SMS Marketing?

SMS Marketing (also known as short message service marketing) is a tool used by businesses to send promotional text messages to their customers. This is perfect for sending customers product updates, special offers, or event invitations. The most important part of SMS marketing is that customers must opt themselves in to receive your messages.

Luckily it’s quite easy to get customer opt ins and build your subscriber database. SMS marketing is also perfect for getting a feel of what your customers are looking for, so you can run fun polls and incentivize them to fill them out by offering a coupon when they complete it. All in all, SMS marketing is simply the most effective way to build and audience and generate more revenue.

Why SMS Marketing Matters

  • Text Get Seen Quickly

    90% of text messages are read within 3 minutes of delivery.

  • Texting Increases Engagement

    Text messages are responded to 7.5x more often and 60x quicker than emails.

  • Texting is Becoming More Expected

    89% of consumers say they want to text message to communicate with a business, but only 48% of businesses are equipped to do this.

  • Text Get Seen Quickly

    Over 60% of consumers would rather text than call when given the option for customer service.

How SMS Marketing Works

  • Collect Contacts

    Before you can send a message, you need to have contacts opt in to receive them. There are 3 ways to do this:

    1. Mobile keywords allow customers to opt themselves in to your messaging campaigns by texting the keyword into your shortcode.

    2. Online signup pages allow customers to opt in by filling out a form on your website, giving you consent to message them.

    3. Provided you have express written consent from your customers, you can import their contact information into your SMS software.

  • Send Messages

    Whether it’s a promotion for a new sale or a notification of a price drop, SMS marketing is the most effective way to drive traffic to your brick-and-mortar and online stores. To send a message, you just have to log in to your account and compose a message. You can then do things like schedule the message to be sent at a later date, target your message to a specific set of contacts, or attach links.

  • Track Results

    You need to see what worked and what didn’t, and apply what you learned to future campaigns. The sms marketing software should allow businesses to view comprehensive analytics and reports on your messaging campaigns in order to make sure they are as effective as possible.

How Top Industries Use SMS Marketing

  • SMS Marketing for Retail

    Build your subscriber database and send out promotions to turn a slow day around and keep business booming. Example Text: “20% off all cosmetics today only! Show this text at checkout for a special gift!”

  • Mass Texting for Universities

    Keeping students and parents in the loop can be a lot of work. WIth SMS marketing you can reach out and make sure your announcements get read quickly. Example Text: “FAFSA applications are due next week! Talk to your counselor if you need help finishing it!”

  • Text Marketing for Restaurants

    Send text promotions and reservation reminders, making sure your tables stay full year round. Example Text: “We have Happy Hour all day Friday! 40% off all appetizers when you show this text!”

  • Marketing

    Increase in-store traffic and revenue for your clients with mobile coupons and promotions. Example Text: “GRAND OPENING! Visit our new LA location and receive 40% off your first order!”

Why Customers Love Trumpia

  • Smart Targeting

    Only Trumpia can send tailored and highly relevant SMS Marketing messages that will double your results and minimize opt-outs.

  • Texting Automation

    Our software automatically handles your text messaging chores like filtering lists and triggering messages, reducing manual labor and increasing accuracy.

  • Engagement Features

    Create compelling text marketing campaigns with our host of tools including text-to-join keywords, SMS surveys, and more.

  • Two-Way Texting

    With Trumpia, you can receive and reply to individual contacts via a two-way text conversation.

  • Text to Landline

    Text-enable your business’s existing phone number, so customers can text and call the same number.

  • Enterprise Tools

    Set access rights to contacts and features such as who’s allowed to send SMS messages for different regions, locations, departments, or roles.

  • Number Options

    Trumpia offers a variety of ways to mass text including short code, toll-free numbers, landline, and the upcoming 10DLC-A2P (coming in 2019).

  • Integrated Messaging

    Integrate our SMS Marketing messages into your applications with our REST and HTTP API’s. We also integrate via hundreds of applications you already use through Zapier.

Customer Review - McConnell Air Force Base

With knowledgeable experts and a deep feature set, Trumpia has truly helped us grow our subscriber base, increase our event attendance, and share valuable information. We couldn't be happier with the results.

Tierra Kimble, Marketing Director

  • Custom Integrations

    Already have an existing CRM? No problem. Trumpia’s powerful API can be integrated to work seamlessly with your existing application.

  • 365 day Support

    Getting help is never a challenge. Our support team is available to assist in with your questions everyday. Even on holidays.

  • Campaign Consulting

    Our consulting team is here to help you in meeting your business objectives so you can run a successful SMS marketing campaign.