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SMS Marketing Software

How to text-enable your marketing for instant
reach and greater impact

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What is SMS Marketing?

SMS Marketing is a marketing technique that businesses use to send promotional messages to their customers. Also called text marketing, SMS marketing is perfect for sending customers more information about products and services, special offers, or invitations to events. SMS marketing is the most cost effective way for brands to reach their customers and build an audience, leading to higher revenue and customer loyalty.

That's because SMS messages have a 98% read rate, five times higher than email. But a high read rate is not enough, a texting platform that can keep up with your messaging needs and automate interactions with subscribers is key to running a successful marketing campaign. Read on to learn more about SMS marketing in general, and why Trumpia's SMS marketing software is the best solution on the market. But don't take our word for it, read why Forbes has named Trumpia the top SMS marketing software here!

What Makes Trumpia's SMS Marketing Software an Industry Leader

Texts shows how unions are using SMS messages to improve membership

Get More Information &
Target Messages

If you're sending irrelevant messages, you risk customers opting out and missing out on important promotions and sales alerts. Trumpia's intelligent SMS marketing software offers tools to help you collect customer information (Data Capture) and use it to target promotions (Smart Targeting). This can lead to a dramatic rise in revenue while also preventing opt-outs because customers are only seeing messages that are relevant to them.

Automate Your Marketing

As your organization grows, you likely have less and less time to manually carry out campaigns yourself. Trumpia's Automated Workflows takes this off your plate by running campaigns for you, like sending reminders to redeem a coupon a week before they expire to only those who haven't redeemed it yet. Our workflow builder (Workbench) allows you to build workflows in minutes, or you can use one of our proven pre-built workflows and quickly modify it to meet your needs.

A subscriber is happy to receive an SMS message from a Trumpia client

Use Omni-Channel
Communications
To
Reach Your Entire Audience

Tumpia gives you an omni-channel platform, combining traditional and proven communication channels like email and voice calls with newer and more wide-reaching methods like mass texting and the ability to send MMS messages. Even better, our platform is integrated so you don't send repetitive messages, and you can even automatically send messages based on the subscriber's channel preferences.

Integrate with the Software
You're Already Using

You're likely already using different applications to run your business, whether it's a cart management software like Shopify, a CRM like Salesforce, or many others. Trumpia offers a number of ways for you to integrate with these systems so they work seamlessly together. See more details on integrations.

Trumpia's software built-in integrations

How to Get Started

  • Create a Way to Sign Up

    Complete

  • Send Your Message

    Complete

  • Analyze

    Complete

  • 1. Create a Way to Sign Up

    Once you sign up for Trumpia's SMS marketing software, the first step is to create a way for customers to opt in to receive your messages. There are 3 common ways to do this.

    • Mobile keywords allow customers to opt themselves into your messaging campaigns by texting the keyword to your number. Trumpia will automatically capture their phone number, so you can message them later.
    • Online signup pages allow customers to opt in by filling out a form on your website, giving you consent to message them as well as their contact information.
    • Provided you have express written consent from your customers that they want to receive messages from you, you can import or manually add their contact information into your Trumpia database.

  • 2. Send Your Message

    This step may be as simple as logging in to your account and composing your message. Depending upon the system you are using, you could even do things like schedule the message to be sent at a later date, target your message to a specific subset of contacts, or insert links for your customers to click.

  • 3. Analyze

    Once you've sent your message, your service provider should be able to give you statistics on things like engagement and open rates. This way, you can gauge how your campaigns are doing, what went right, and what may need some tuning.

SMS Marketing Compliance Overview

There are many rules and regulations that dictate proper practices when using SMS in marketing. It’s very important to stay compliant with these, as failure to do so can often result in fines and the deprovisioning of your texting code.

  • Don't Send
    Unwanted Messages

    Sending messages to customers without their consent is not only a bad practice, it's illegal! Unlike email, you have to receive a customer's explicit consent in order to start texting them. Luckily, along with the proper disclosures, mobile keywords and OSPs (detailed above) automatically get that consent for you.

  • Don't Send Texts
    at the Wrong Time

    Of course, timing is imperative when you're sending an alert that needs instant attention or a message about a particular event like your holiday promotion. But sending a message too early or too late in the day can alienate your customers and lead to mass opt-outs.

See More Dos and Don'ts

SMS Marketing Frequently Asked Questions

How much does SMS marketing cost?

SMS Marketing is very cost effective, as SMS messages cost only a fraction of a cent per message. If you choose an SMS marketing software like Trumpia you can also pair SMS marketing with voice, MMS, and email marketing to drive even further results.

What is an Online Signup Page?

An online signup page, or OSP for short, allows you to opt subscribers into your SMS marketing campaigns by filling out a form online. OSPs are a great way to collect more information from a subscriber like their name, interests, birthday, etc.

What is Landline Texting?

Landline Texting (also known as text to landline) enables your business's existing landline or toll-free number to send and receive text messages. This way, people can get immediate interaction with your business without interrupting their busy day by being stuck on a long phone call or playing email tag. This also lets you only advertise a single number in your collateral, rather than one number for calls and a different number for texts.

What are mobile keywords for SMS Marketing?

A mobile keyword is a word or phrase you select for your customers to text in order to subscribe for your alerts. When a customer texts in your keyword, your SMS marketing software will automatically capture their phone number and store it in your database. In an ad reading, “Text ‘DEALS’ to 12345 to join our mobile alert program, ”DEALS” is the mobile keyword.

What are Short Codes used for in SMS marketing?

Short codes are 5- to 6-digit numbers that are exclusively for text messaging and SMS marketing. This means these numbers cannot be called. They are “short”, easier to remember, easy to text on the go, and allow for high throughput SMS marketing.

What is an MMS message in text marketing?

Multimedia Messaging Service (MMS) messages enable you to send pictures and videos, making them great for grabbing your audience's attention and keeping your SMS marketing fun and engaging.