What is SMS Marketing?
SMS Marketing (also known as short message service marketing) is a tool used by businesses to send promotional text messages to their customers. This is perfect for sending customers product updates, special offers, or event invitations. The most important part of SMS marketing is that customers must opt themselves in to receive your messages.
Luckily it’s quite easy to get customer opt ins and build your subscriber database. SMS marketing is also perfect for getting a feel of what your customers are looking for, so you can run fun polls and incentivize them to fill them out by offering a coupon when they complete it. All in all, SMS marketing is simply the most effective way to build and audience and generate more revenue.