SMS Marketing (also known as text marketing) is a tool used by businesses to send promotional or informational text messages to current and potential customers. It’s perfect for sending customers product updates, special offers, or event invitations. All in all, SMS marketing is simply the most effective way to build an audience and generate more awareness, revenue, or customer satisfaction.
The first step is to create a way for customers to opt in to receive your messages. There are 3 common ways to do this.
This step may be as simple as logging in to your account and composing your message. Depending upon the system you are using, you could even do things like schedule the message to be sent at a later date, target your message to a specific subset of contacts, or insert links for your customers to click.
Once you’ve sent your message, your service provider should be able to give you statistics on things like engagement and open rates. This way, you can gauge how your campaigns are doing, what went right, and what may need some tuning.
There are many rules and regulations that dictate proper practices when using SMS in marketing. It’s very important to stay compliant with these, as failure to do so can often result in fines and the deprovisioning of your texting code.
Sending messages to customers without their consent is not only a bad practice, it’s illegal! Unlike email, you have to receive a customer’s explicit consent in order to start texting them. Luckily, along with the proper disclosures, mobile keywords and OSPs (detailed above) automatically get that consent for you.
Of course, timing is imperative when you’re sending an alert that needs instant attention or a message about a particular event like your holiday promotion. But sending a message too early or too late in the day can alienate your customers and lead to mass opt-outs.
If you’re sending irrelevant messages, you risk customers opting out and missing out on important alerts. Imagine a vegetarian receiving coupons for rib week at their local restaurant.
Trumpia offers tools to help you collect customer information (Data Capture) and use it to target promotions (Smart Targeting).
As your organization grows, you likely have less and less time to manually carry out campaigns yourself. Trumpia’s Automated Workflows takes this off your plate by running campaigns for you, like sending reminders to redeem a coupon a week before they expire to only those who haven’t redeemed it yet.
Tumpia gives you an omni-channel platform, combining traditional and proven communication channels like email and voice calls with newer and more wide-reaching methods like texting and social media.
You’re likely already using different applications to run your business, whether it’s a cart management software like Shopify, a CRM like Salesforce, or other programs. Trumpia offers a number of ways for you to integrate with these systems so they work seamlessly together. See more details on integrations.