What is SMS Marketing?
SMS Marketing is a term commonly used to describe a mass communication technique via texting that can power both marketing and non-marketing use cases. As the name suggests, it is commonly used to send promotional messages about products and services, special offers, or invitations to events. However, text messaging is not limited to marketing promotions. Many people use the same technology to communicate with employees, partners, and members, including churches and non-profit organizations.
This is by far the most cost effective way for businesses or nonprofits to reach their customers and build an audience, leading to higher revenue and subscriber loyalty. That's because SMS messages have a 98% read rate, five times higher than email. Email may be cheaper to send per-message basis but not many people will really open it or read it.
Trumpia is the leading SMS marketing software on the market. Instead of a collection of disjointed features and manual chores, Trumpia has a fully automated suite that allows you to carry out complicated tasks with automated workflows and do things that would be impossible without automation. But don't take our word for it, read why Forbes has named Trumpia the top SMS marketing software here!