A picture's worth a thousand words, and Multimedia Messaging Service (MMS) messages enable you to send mobile messages with captivating pictures or videos. This leads to a more engaging way to grab your audience's attention and get them interested in your important messages, products, or services. Whether it's a holiday greeting with a coupon or an exciting announcement, MMS is the best way to deliver a powerful message that is instantly read and boosts your brand image.
- Product
- MMS Messaging
MMS Messaging Software
The Trum·pia Advantage
- Smart Targeting Only Trum·pia can send tailored and highly relevant MMS messages that will double your results and minimize opt-outs.
- Automation Our software can automatically send MMS messages for you when a subscriber does things like text your keyword, click a link, or reply to a specific message.
- Two-Way MMS Don't just talk to your audience, listen too. With Trum·pia, subscribers can also send you pictures.
- Landline Texting Text-enable your business's existing phone number, so subscribers can text pictures to your business as well as call.
- Integrated Messaging Integrate our SMS messaging into your applications with our REST and HTTP API's. We also integrate via hundreds of applications you already use through Zapier.
- Enterprise Tools Set access rights to contacts and features such as who's allowed to send MMS messages for different regions, locations, departments, or roles.
- Engagement Features Create compelling text messaging campaigns with our host of tools including text-to-join keywords, SMS surveys, and more.
- Number Options Trum·pia offers a variety of ways to mass message including short code, toll-free numbers, landline, and the upcoming 10DLC-A2P.
Why MMS?
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96% of phones have the capacity to accept MMS in the United States.
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Users are more likely to open colorful MMS messages because they stand out from plain-text messages.
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MMS has the same 98% read rate of SMS.
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MMS doesn't require a smartphone or data plan to receive images.
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Eliminate the use of paper and cut the cost of expensive direct mailers.
How Different Industries Can Use MMS
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Marketing
Send videos, or promote brand awareness by incorporating your logo. MMS creates powerful visual-branding possibilities.
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Retail
Engage and mobilize customers by sending enticing coupons, important alerts, event invitations, or holiday greetings.
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Restaurants
Send mouth watering pictures of your food or an image of your menu for easy ordering.
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Insurance
Have policy holders send you pictures from the scene of an accident for their claim.
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Customer Service
Let customers text you a picture or video of their faulty product to get a refund.
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HR
Circulate pictures of your latest corporate outing to boost morale.
Note on Provisioning for MMS:
Unless your primary number is provisioned for both SMS and MMS, all picture and video messages will be sent from a
separate MMS-enabled short code by default. Provisioning a dedicated short code for MMS can add an additional 2
months to the process. Toll-free numbers come pre-provisioned for MMS.
MMS Messaging Frequently Asked Questions
What is the typical cost difference between sending an SMS message and an MMS message?
An MMS message cost is generally higher than a standard SMS due to the larger amount of data required for transmitting images and videos, making it essential to prioritize the use of MMS for high-value promotions, product announcements, or urgent alerts. Trum·pia's tiered plans are designed to help you manage your messaging budget effectively by allocating cost per message based on the priority and visual requirement of each campaign.
What are the maximum image file size and character limits for Trum·pia's MMS messages?
Trum·pia supports a maximum file size of up to 500KB for images and videos, and the technical MMS character limit allows for significantly longer text than standard SMS to provide rich context alongside your media. Adhering to these technical specifications ensures your media is delivered quickly and displays correctly across all supported mobile devices.
Do the TCPA and CTIA guidelines have specific opt-in requirements for multimedia messaging (MMS)?
Yes, MMS compliance requires the same strict express written consent rules as SMS, and best practice dictates clearly informing subscribers they will receive multimedia messages and confirming the potential associated message and data rates. This transparency helps maintain list health, minimizes opt-outs, and ensures adherence to regulations like TCPA and CTIA for opt-in.
How can I A/B test and measure the ROI of my multimedia messaging campaigns?
You can measure MMS campaign ROI by using built-in tracking features to compare variables like different media, offer codes, or calls-to-action based on link click-through rates, delivery performance, and ultimate conversion metrics. MMS is crucial for optimizing your engagement strategy and achieving a higher return on investment.
Can MMS be used to recover abandoned shopping carts in an e-commerce strategy?
Absolutely, sending an abandoned cart MMS is a powerful e-commerce strategy where a visually appealing image of the forgotten product, paired with a compelling discount or link, immediately captures the shopper’s attention. The rich visual context often generates a higher conversion rate than plain text by triggering instant product recognition and purchase intent.