Trumpia's Advanced Text Automation (SMS Automation)
While Trumpia is capable of all the above, our text automation solution does more than the basic automation of our competitors. The following are our advanced text automation tools.
Trumpia's automation allows you to set your text automation campaigns to run themselves. The software automatically carries out predetermined tasks for you whenever a specified trigger or condition is met. Even better, our Automated Workflows can automatically branch text conversations down different messaging paths based on how they respond to your prompts. This allows you to answer common questions and send the correct information or links to contacts without tying up your employees on the phone.
To illustrate the difference between simple text automation and our advanced Automated Workflows, we can look at an example surrounding sending a reminder to fill out HR paperwork to a group of new hires. With a simple text automation service, the most you would be able to do is schedule a reminder to be sent to all the new employees the day before the form is due. But with Trumpia, you can do a lot more. To begin, you can ask each employee more about them like which position they are hired for and in which state. Different roles may require different forms, so this allows you to automatically send them only the forms they need. Then, you can track who's filled their forms, so you can send specific reminders to only those who still need to fill theirs out.
It's this string of interactions that make Trumpia's Automated Workflows so powerful. Whereas the simple service requires loads of manual intervention at each step, Trumpia is able to fully automate the entire engagement until the task is done.
In order to stand out from the crowd, it's increasingly important to cater to your customers' growing desire for more personalized and relevant messages. Our Smart Targeting lets you sort contacts into separate distribution groups based on any criteria you want, from customer demographics and specific interests to their interactive behavior with our system. This allows you to only send automated text messages to the right customers, and it reduces the headache of sorting them yourself, saving you valuable time. It also helps protect your company's brand image, rather than annoying people with irrelevant messages they don't want to receive.
Targeting is a powerful tool, but the chore of keeping your lists updated can get extremely time-consuming. That's why Trumpia has Dynamic Targets, which keep your filtered distribution lists organized in real time, automatically updating whenever a new subscriber is added, a contact unsubscribes, or an existing profile gets updated. The main benefit of this is it saves you time and eliminates the pain of having to manually update lists one at a time yourself.
So for example, a university may opt-in their entire incoming class of freshmen. In the following year, they would need those lists to update so those contacts are now listed as sophomores since there will be a new group of freshmen class. Dynamic Targets do this so you save time and don't have to manually add, remove, or update records yourself.
Tracking and Scoring
This enables our software to automatically assign scores to contacts based on the behavior and interactions they take in our system. This means your most qualified leads will receive the highest scores, helping you to determine who to target the most. We offer various ways to track customer interactions, which you can use to score them.
Our Site Tracking feature allows you to tell when a contact has visited certain web pages, or performed a specific action on your website. You can then use this information to segment your audience and target them. For instance, you can send a follow up message to a customer who has visited your pricing page, but a different message to a customer who visited your tutorial videos.
Our Click-Through Tracking lets you embed links into your texts and emails. Trumpia then automatically tracks who did or didn't click on which links, letting you use this information to better target your next round of messages. For example, send an announcement for a new sneaker release, and then a special 20% off coupon to only those who clicked on the link. Another example can be made for recruiting. When someone expresses interest in a job by texting your mobile keyword, you can automatically send them a link to apply. A week later, if that candidate still hasn't clicked the link yet, you can automatically send them a reminder.
Our Lead Scoring feature is the tool that automatically assigns scores to your contacts based on the behavior and attributes they take within our system. Contacts can also accumulate scores in different categories. For example, a car company may want to score leads separately based on if they seem motivated to buy a sedan vs a truck so they can send special and more targeted promotions. Another way to score the same buyers is to score them based on their preference for lease vs purchase. So depending on the latest promotion you offer in the week, your target may be high on truck and lease while another week's promotion may focus on sedan purchase promotions.
You can also have an Automated Workflow initiated when someone hits a certain score in a category. For example, for a nonprofit, if a contact scores 25 points for interest in volunteering in their community, we can automatically send them a link detailing your upcoming volunteer event schedule.
Trumpia takes pride in something none of our competitors offer – Automated Lifecycle Engagement. Our platform is more than just a collection of independent tools, opting instead for an approach that values the lifecycle of a customer or subscriber in its entirety, helping you build lasting relationships. So instead of sending just a coupon or survey as an isolated incident, you can plan and build a lifelong automated relationship - from contact collection, to nurturing, to decision making, to support, to feedback loop, to re-engagement. This holistic approach yields far greater results than a spot promotion, event, or visit. Keep them informed, help learn, give them a compelling decision point, and keep them satisfied.