Automated Text Message Workflows

Trumpia’s Automated Workflows run your messaging campaigns for you without the need to code. Just set it and forget it, and our software will take care of the rest, saving you valuable time and carrying out complex tasks that would be impossible to do manually. Our Automated Workflows can even engage in interactive conversations with your subscribers, sending the right message in real time or when an action gets triggered later.

How It Works

  1. 01

    Set a condition that will trigger the Automated Workflow. For example, whenever a contact:

    • Texts your keywords
    • Clicks your links
    • Responds to your message
    • Accumulates 20 points in Lead Scoring
    • Completes a survey, etc.
  2. 02

    Set the corresponding action that will be set off when the condition is met. For example:

    • Send a message
    • Ask a question
    • Initiate a drip campaign
    • Send a shortened link
    • Add the contact to a distribution list
    • Save data to the contact’s profile
    • Send an automated reminder
  3. 03

    Set what happens next based on how the subscriber responds/behaves. For example:

    • If they click the link vs if they don’t
    • How they answer the question
    • Which of the multiple choice options they choose
    • The contact data you already have in your database
  4. 04

    The tasks can be set to wait minutes, hours, weeks, or days before being carried out.

Example

  1. 01 An HR department sets up the keyword “HRinfo” for employees to text for more information.
  2. 02 When texted, the employee is automatically sent a message asking if they want information about 1) Reimbursements, 2) Benefits, or 3) Conflict Resolution.
  3. 03 If the employee responds “2”, they would then be asked if they want to know about 1) Healthcare, 2) Prizes, or 3) Incentives
  4. 04 If the employee responds “1”, they could be sent healthcare information.
  5. 05 Better yet, if the company has collected information about the employee in our system such as their position, age, and chosen healthcare plan, they could be sent an even more specific link based on this data, automatically.

Levels of Automation

Not all automations are alike, ranging from fixed responses to inbound texts, to advanced branching campaigns, and Trumpia has them all.

  • Basic

    In its most basic form, responses can be automated whenever a subscriber takes an action. A common example of this is sending a message when someone texts your keyword. While this is what most companies consider automation, this is only the beginning for Trumpia.

  • Drip

    This next level enables you to incrementally send messages to a subscriber at specific periods of time such as a day, week, and month after they texted your keyword. While these time intervals can be preset, most software cannot dynamically adjust their workflow based on the subscriber’s actions or responses. While time is just a single variable in drip campaigns, it is only one of dozens for Trumpia’s automated workflows.

  • Advanced

    What sets Trumpia’s automation apart is our ability to branch down diverging paths based on how the contact responds and whether or not they took an action (e.g.: clicked a link or submited a webpage form). We can even personalize the flow of the conversation based on the data you’ve already collected. This makes each campaign tailored and engaging to the subscriber.

Use Cases of Automated Workflows