Text voting is effective mainly due to the ease of use on the part of your target audience. Your customers receive your text asking for their participation, which makes them feel like they are a part of something and gives your marketing message a more personal feel. Text voting is interactive, which engages the customer and oftentimes rewards them with whatever it is you are offering and this builds goodwill, trust and will most definitely boost your brand's reputation.
Another great feature of a SMS voting software is the fact that your customers can receive your text and respond to it on their own terms. They can choose to respond, or not, and they can respond at their convenience without any required personal contact that many people find too time consuming and view as a waste of their time.
with texting as part of their daily lives and therefore, when you send them a text, it's just second nature to respond just as they do with every other text they receive. And why not, it's quick, easy and non-invasive!
Text voting works pretty much the same regardless of which company you choose to use. However, there are some companies who offer more options than others, like Trumpia. Therefore, you should take some time to weigh the costs versus the benefits of each before you make any decisions.
Text to vote campaigns also allow your audience to text in to vote for things in order to determine a winner. This is perfect for things like mobile marketing campaigns or for fun things like live polls at sporting events.
Other Text Polling Features
Each polling service will have their own options and features, but here are a few of the most popular features available.
- Setup any given campaign using a web- based tool
- Each voting option can be segmented into its own distribution list for future use
- Allows you to specify the number of questions, choices or range of options to give your audience
- Provides real-time data
- Provides real-time data
- Instant polling functionality
- Exportable data for in-depth analysis
- Customizable templates
- Voting restriction parameters can be applied