Text to Vote

Making Every Vote Count

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Audience feedback is enormously valuable to any campaign or organization. Text To Vote functionality allows you to quickly poll your audience and learn more about what is important to them. All you have to do is create a simple text keyword, and you can launch a fun and interactive mobile poll that is engaging for your audience.

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What is Text Voting?

Text voting uses SMS messages in order to get feedback on the subscribers’ experience with your company. This is especially effective because text messages are seen more frequently than email polls and filled out far more often than paper surveys.

Text polls allow your business to branch questions into multiple directions based on responses received, and monitor your results to change your strategy when needed. With proper disclosure, data like customer names and emails will be collected automatically through the polling process, making your database of customers as up to date as possible.

With Trumpia, businesses can get valuable feedback and capture data from their subscribers. This will give you the information needed to better target your customers and improve customer satisfaction.

Why SMS Marketing Matters

In the past, getting customer feedback could feel like an impossible task. Things like phone calls, direct mail and email polls were costly, and took time. They may have their own advantages, but they all share the same disadvantage: they don't get you enough responses.

It is easy for a direct mail or email poll to get lost, and direct mail responses require customers to mail the survey back to you, including going to the post office. Luckily, in the modern marketplace, over 30% of consumers have given businesses permission to message them, often in exchange for offers. More and more businesses have paired polling with text messages and have seen some incredible results.

Here are some statistics showing why:

  • Text Messages Get Seen

    98% of text messages are red, compared to just 22% of emails, meaning you get 5x the responses!

  • Texting is Fast

    90% of texts are read within 3 minutes. This makes it the fastest way to get text polling results in any medium.

  • Text is Effective

    Text voting campaigns are responded to 7.5x more often and 60x quicker than email. That means more responses in a fraction of the time.

  • Texting is Common

    89% of consumers say they want to be able to text message businesses, but less than half of businesses can do this.

Why Text To Vote is Valuable for Your Business

Text voting is effective mainly due to the ease of use on the part of your target audience. Your customers receive your text asking for their participation, which makes them feel like they are a part of something and gives your marketing message a more personal feel. Text voting is interactive, which engages the customer and oftentimes rewards them with whatever it is you are offering and this builds goodwill, trust and will most definitely boost your brand's reputation.

Another great feature of SMS voting is the fact that your customers can receive your text and respond to it on their own terms. They can choose to respond, or not, and they can respond at their convenience without any required personal contact that many people find too time consuming and view as a waste of their time.

with texting as part of their daily lives and therefore, when you send them a text, it's just second nature to respond just as they do with every other text they receive. And why not, it's quick, easy and non-invasive!

Text voting works pretty much the same regardless of which company you choose to use. However, there are some companies who offer more options than others, like Trumpia. Therefore, you should take some time to weigh the costs versus the benefits of each before you make any decisions.

Text to vote campaigns also allow your audience to text in to vote for things in order to determine a winner. This is perfect for things like mobile marketing campaigns or for fun things like live polls at sporting events.

Other Text Polling Features

Each polling service will have their own options and features, but here are a few of the most popular features available.

  • Setup any given campaign using a web- based tool
  • Each voting option can be segmented into its own distribution list for future use
  • Allows you to specify the number of questions, choices or range of options to give your audience
  • Provides real-time data
  • Provides real-time data
  • Instant polling functionality
  • Exportable data for in-depth analysis
  • Customizable templates
  • Voting restriction parameters can be applied

The Trumpia Text To Vote Advantage Trumpia’s text voting and automation solution does more than just the simple surveys of of our competitors.

  • Vote With Mobile Keywords

    Promote a mobile keyword designed for mobile voting campaigns by sending SMS messages to increase participation.

  • Get More Subscribers

    With proper disclosure, you can automatically collect mobile numbers to use in future campaigns.

  • Track Results

    Each voting option is segmented into its own distribution list for future targeted campaigns. With Trumpia’s real-time reporting, you can instantly view voting results as they come in.

  • Give More Options

    Ask a voting question with up to ten different voting choices to give your audience a range of options. Trumpia's system ensures that each mobile phone can only vote one time, keeping things fair and simple.

  • Automation

    Trumpia can carry out your SMS voting campaigns automatically. This will save time and effort, and it can help you query your subscribers in order to learn more about their preferences.

    • Trumpia’s Auto Campaigns can carry out complex text to vote, campaigns for you, with no additional coding needed.
    • You can run drip campaigns that carry out text to vote campaigns throughout the year so you can get consistent feedback on your efforts.

  • Smart Targeting

    Trumpia’s Smart Targeting sorts contacts into different distribution groups based on customer criteria that you want to target, so you can send only the most targeted SMS voting questions.

    • Trumpia’s distribution lists update themselves in real time so responses to your text polls automatically update allowing you to target your customers more effectively.

  • Lifecycle Engagement

    Trumpia does something that no competitor can match – Lifecycle Engagement. This means that we do more than just send your contacts text voting questions, we are a complete customer management tool.

    • By providing automated and intelligent tools like SMS polls, your contacts will be more satisfied with your service and stay with your organization.

  • Omni-Channel Messaging

    Trumpia can do more than just text to vote campaigns, we have other channels for polling your customers to make sure your entire audience is engaged.

    • Our email comes with many of the same advanced features that our text messaging service has, including scheduling, targeting, and automation.