Text recruiting is the process of sending text messages (also known as SMS Recruiting) to find and recruit candidates for your job openings. While SMS is a relatively new way to recruit candidates, it is quickly becoming one of the most effective ways to find new talent.
Send Targeted Job Offers and Messages73% of job seekers prefer to receive targeted job opportunities via text, and it’s not too surprising why. Imagine you’re a marketing professional with 10 years of experience and an M.B.A. You would not be very pleased if you received a message from a company, trying to recruit you for an entry-level position in I.T.
Trumpia’s Smart Targeting tool eliminates this issue and gets you results by allowing you to send only the most relevant job listings and information to candidates. You can do this using data that you’ve already collected and imported into our system, or have our Data Capture tool ask questions and automatically capture responses. Then use that to automatically assess which job would be the best match.
Then, Trumpia’s Dynamic Targets keep your filtered candidate lists organized in real time, updating automatically whenever a new candidate is added or updates their profile information. This way, you don’t spend hours doing it manually yourself.
Use Mobile Keywords to RecruitHere’s a statistic- 23% of all web searches from mobile devices include the word “job”. There are various mobile methods for attracting candidates, such as online job boards, postings on forums, and social media sites. HR departments and recruiters who are familiar and comfortable with texting can use these tools to their advantage by posting their mobile keyword on all these places.
For a basic system, you can post separate keywords for different job types like that describe what the position is about. For example, post keywords, such as “IT”, “SALES”, or “ACCOUNTING”, to filter your candidates so you can send them the appropriate information. Unfortunately, this requires you to manage multiple keywords and post multiple keywords on the same posting. With an advanced system like Trumpia, you simplify the process by maintaining only a single keyword and letting the software’s automation sort candidates for you. You can also use online signup pages to collect applicant information from your website.
Keep Applicants UpdatedJust because a specific job wasn’t right for a certain candidate doesn’t mean they wouldn’t fit well with your team. Keep a database of your candidates including their interests and qualifications, so you can send alerts when a new job that fits them becomes open. Some SMS software will even enable you to automatically sort contacts based on the data you have on them, so you don’t spend hours manually creating lists to send postings to.
Find New and Qualified ApplicantsTexting is the easiest, quickest, and most widely used form of communication. This is especially true when considering that technology savvy millennials are now flooding the job market. But while getting a lot of applicants may seem desirable, you want to make sure that they are qualified. With a text recruiting software, your team can engage with multiple candidates at the same time, automatically asking qualifying questions without having to jump on a time-consuming phone call. Even better, an automated system like Trumpia can handle this for you.
Ask Questions and Schedule Interviews Via TextNot every candidate should be interviewed, but getting the right ones in quickly could mean the difference between a successful hire and an opening that slows your business down. When you identify a candidate that is a perfect match for your position, then it’s time to schedule an interview, and text messaging is the perfect way to help you and the candidate decide on a time that works for you both. If you send them a link to schedule on your website, our link tracking can automatically send them a reminder to schedule if they haven’t done so.
Then, if you have a text recruiting software like Trumpia, you can automatically send text reminders on the days prior to the interview and automate follow ups if they can’t make it. This means your candidate will be more likely to arrive prepared and ready for your interview, saving valuable time.
Engage Applicants With Two-Way CommunicationCandidates often have questions, concerns, and scheduling conflicts that need to be addressed. Two-way text messaging (also known as landline texting) makes resolving these recruiting issues much faster and easier. Candidates can ask questions, get quick answers, and notify potential employers of issues with their application on their own time while on the go.
“Trumpia offers a great software at a competitive price, but more importantly, we’ve been able to see measurable results.”
- Ryan Neergaard, PR and Media Coordinator for Napa Valley Wine Train
“The web-based solution made it easy for organizers to pull up their phone, tablet, or computer to send a message no matter where they were, like at home or in the office. The UI was intuitive and easy to train on. Keyword opt-in made it easy for union members to sign up without having to fill out any information.”
- Ben Shearer, Pasco Fire Department