Why Use SMS Clickthrough Tracking for Utility Companies
Utility companies can use SMS features like SMS Clickthrough Tracking to effectively communicate with their customers.
Clickthrough Tracking is the marketing or messaging feature that can track whether a contact has sent a link to them via email or SMS message, and then take further action. Typically the further action is either a reminder to click the link if they have not, or to add information to their contact record if they have clicked the link. There are a variety of uses for this in industries or departments like Utility Companies. One is that it allows organizations like Utility Companies to track how customers interact with their messaging, and gives real-world insight into how they should be interacting with their customers. By tracking interest and intelligently following up with customers, it allows these organizations to better meet the needs of their customers and alter their messaging or marketing strategy. In addition, clickthrough tracking can be tracked, and reports can be generated to see where and when customers interact or end engagement with their campaign.