Why Use Mass Texting for Critical Alerts
Texting can be used for critical alerts because text messages have a read rate of 98%, and Mass Texting can help ensure you reach the largest audience possible.
Mass Texting is the marketing and messaging technique of sending hundreds to thousands of text messages to customers or contacts all at the same time. Just like SMS Marketing, Mass Texting is perfect for Critical Alerts because it allows you to reach your audience in seconds, no matter where they are. But not all Mass Texting services are the same. While some Mass Texting services can help your Critical Alerts to reach a lot of your subscribers, they also will lead to more opt-outs because those subscribers will feel spammed. Trumpia’s unique Smart Targeting allows you to target your messages to your contacts in order to reduce opt-outs and make your contacts feel like the messages they receive are relevant to them. Even better, Trumpia’s Automated Workflows can help your Critical Alerts to carry out conversations with subscribers and lead them down different messaging paths, leading to better engagement and fewer opt-outs.