Why Use Text Message Reporting for Utility Companies
Utility companies can use SMS features like Text Message Reporting to effectively communicate with their customers.
Text message reporting is the ability of an SMS software to track various metrics that can then be analyzed and used to improve text messaging procedures. Text message reporting is important for industries or departments like Utility Companies because it allows them to get an accurate snapshot of how their outreach campaigns are doing and can give business analysts actionable insights into what is or isn't working. While some SMS services have basic reporting like how many messages are opened and how many are not delivered correctly, only Trumpia’s reporting gives our customers great insights. For instance, we can track link clicks as well as other behavior throughout our workflows, and tell our customers where their contacts are in the text messaging workflow. We also have graphs and statistics for industries or departments like Utility Companies that give customers a great insight into how our system is saving them money and how we can improve their text messaging campaigns going forward.