Most phone numbers are 10 digits long. This may be great for one-to-one phone calls and text messages, but when you want your messages to pop you need to send them from an attractive number. Short codes are 5- or 6-digit numbers that are used to send text text messages in bulk, meaning you can reach your entire audience instantly. Short codes are a great number option because they are “short”, easy to remember, and have the highest throughput for mass messaging.
Shared short codes are short codes that multiple users share and send messages from. This in turn leads to being more affordable, but also comes with the risk of the short code being shut down for everyone if one user breaks regulations. Because of this, shared short codes will soon be phased out (within 2019) due to wireless carriers discontinuing the service.
Shared short codes are short codes that multiple users share and send messages from. This in turn leads to being more affordable, but also comes with the risk of the short code being shut down for everyone if one user breaks regulations. Because of this, shared short codes will soon be phased out (within 2019) due to wireless carriers discontinuing the service.
A dedicated short code is a short code that can only be used by a single organization or user. This opens them up to use other types of text campaigns including text-to-win and text-to-donate programs. Dedicated short codes allow carriers to route messages, meaning you can have 1-to-1 conversations with your subscribers. Other advantages include:
A short code can be as recognizable to your customer as your twitter account or website address.
When you have a dedicated short code, you aren't limited by other people already using your SMS mobile keyword, which gives you creative freedom to run your campaigns how you want.
When you have your own dedicated short code, you can be in total control of how your messaging campaigns are seen by your customers, which helps you maintain a consistent brand image.
If you work in an industry like financial services, healthcare, or the government, then having a dedicated short code allows you to have complete control over what is sent and will give you a higher degree of privacy and security, including using two-factor authentication
This short code number can be specifically chosen by the user, much like a custom license plate. These are also called “vanity short codes”. Vanity short codes have the advantage of being memorable and can boost your brand awareness so that your audience looks forward to getting messages from you.
A random dedicated short code is a number that you have randomly generated for you. Random dedicated numbers offer the same advantages as a vanity code, but are cheaper because it is a faster approval process. The application process is much faster for randomized codes and they are far more affordable.
Trumpia can carry out marketing campaigns for you, saving both time and effort. Trumpia system is so advanced that it can automatically send text messages across short codes for you, dynamically sending different messages based on what you know about your subscribers.
Trumpia’s Smart Targeting will automatically sort contacts into different groups based on what you want to target about them. This lets you send highly targeted text messages via short codes that are relevant to the subscriber, leading to increased subscriber satisfaction and fewer opt outs.
Trumpia has something that the competition doesn't have -- we call it Lifecycle Engagement. This means that our platform isn't just a collection of powerful tools, it is an automated and intelligent system that can engage your subscribers automatically with short code messaging and keep them satisfied during their entire lifecycle with your organization.
Trumpia’s API is so popular with our customers because of our highly-scalable and programmable short code texting. Customers love Trumpia’s API because of our amazing support, extensive tools and documentation, and a variety of messaging channels, including both short codes and long codes.