What are Shared Short Codes?
Short codes can cost a lot. Because of this, shared short codes are ones that multiple organizations use at the same time. This in turn leads them to being significantly more affordable, making it an attractive option for those who are just trying out short code texting or who have a limited budget. Unfortunately, shared short codes also come with a number of drawbacks, which have caused wireless carriers to begin shutting them down.
Drawbacks of Shared Short Codes
Because the single code is shared across multiple users, the “pool” of available keywords for any business to use becomes limited. So for example, if two pizza shops on the same shared short code wanted to use the mobile keyword “Slice”, only one of them would be able to.
Imagine that 1,000 people lived in your home with you, and when someone tried to send you mail, they could only include the address, not your name. It would become incredibly hard to decipher which piece of mail was meant for which person. Similarly, shared short codes make it incredibly difficult to route inbound messages to the correct user’s inbox.
Reliance on Other Users
There are many compliance regulations that govern text messaging for businesses. With a shared short code, if a single user out of a thousand misuses the code and sends non-compliant messages, wireless carriers could shut down the entire code, leaving the 999 other users out of luck.
With the risk that comes with using shared short codes, wireless carriers are taking action into their own hands, shutting down these codes throughout the year.