Why Use SMS Data Capture for Customer Service
Texting is great for customer service because features like SMS Data Capture help you reach your customers and answer any questions they have.
SMS Data Capture is the ability of an SMS program to learn about a subscriber based on their answers to your questions and then automatically save that information into a contact database for future targeting and personalization. Data capture is important for Customer Service because it allows you to use the collected information to better engage with your subscribers. Data capture is useful for gathering information for Customer Service because it can capture email addresses, age, name, birthday, product preferences, location, and more. While many SMS providers can use data capture and carry out basic message targeting with that information, that is just where Trumpia’s system begins. With Trumpia’s automated workflows you can automatically tailor messages to your subscribers in addition to tracking behavior and carrying out personalized interactions with thousands of subscribers, all automatically. The depth of targeting and customer interaction that Trumpia’s system can carry out is unprecedented, and your customers will appreciate the tailored approach to the messages they receive.