Tips and Tricks For Sending MMS For Marketing
Marketing Needs Attractive Pictures
If you want customers to see your new products or learn about a sale, do it with colorful and engaging MMS messages. In order to increase your traffic both online and in-store, your marketing messages need to be inviting. If you include an offer like showing the MMS or mobile coupon at checkout for a discount, your customers will be more likely to redeem your offers.
Run Marketing Contests
Running a contest is another great way to use MMS marketing because picture messages are more engaging and fun to receive than text messages or emails. Texting can work both ways, so you can also have customers send you pictures for contests or competitions. So if you are a restaurant, you can have customers text in pictures of your signature dishes and give the best one a gift card or offer everyone who participated a mobile coupon.
Track Your Results
Once you have built a large database of subscribers, you need to be able to track your results in order to get the highest ROI on your campaigns. If you have an SMS marketing solution like Trumpia, you can track things like click-through and engagement rates, and you can see what’s working with your customers and change your campaigns accordingly. This will allow you to see what you can improve and help you streamline your campaigns so you get the best bang for your buck and see the highest engagement with customers.
Use MMS Marketing To Engage Customers
Once you have a subscriber, it’s crucial you keep them interested so they don't opt out. Customers who sign up to see your sales are often the most loyal and most likely spend more, so it’s vital you send them deals that they will be excited to redeem. It’s also important that you send them updates on new products or services, which will increase your traffic both in-store and online.
An automated service like Trumpia can send customers offers automatically when it’s their birthday or some other special occasion, and customers that receive these MMS messages will appreciate the extra attention you give them on these special days, making them more likely to be an advocate for your business.
Note on Provisioning for MMS:
Unless your primary number is provisioned for both SMS and MMS, all picture and video messages will be sent from a separate MMS-enabled short code by default. Provisioning a dedicated short code for MMS can add an additional 2 months to the process. Toll-free numbers come pre-provisioned for MMS.