Pictures and images impact people in a way that goes beyond what is possible with mere text. This natural response to visual stimuli is what makes sending MMS messages one of the best ways to captivate and engage your audience. If you want to highlight your product or service, a picture or video can help show what your company is about without forcing your audience to read through paragraphs of text. Trumpia's MMS marketing software is a growth-centric way to make this possible.
- Product
- MMS Marketing
MMS Marketing & Messages
MMS Marketing Software For Your Business
What Is MMS Marketing?
MMS marketing is the practice of sending MMS messages (multimedia messages with pictures or videos attached) to sell products. This marketing strategy has been proven to be highly effective for marketing to customers because they don't have to interpret a block of text. Instead, they can immediately take in the content of the message, be it an image of a product, offer, or event. We highly recommend using MMS to send mobile coupons, graphics, videos, and more to deliver powerful messages that boost your brand image.
Why MMS Marketing?
Check out these facts that will hopefully convince you why you should start sending MMS messages with multimedia content as part of your next marketing campaign:
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96% of phones are able to send and accept MMS.
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MMS ensures that your open and read rates are high (98%) because of how enticing the messages are.
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MMS messaging does not require a contact to have a smartphone or data plan to receive images.
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MMS helps eliminate the expensive costs of physical forms of advertising.
The Trumpia Advantage
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Smart Targeting
Only Trumpia can send tailored and highly relevant MMS messages that will double your results and minimize opt-outs. MMS can maintain customer engagement in a way that stands above plain text.
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Automation
Our automated workflows can automatically send MMS messages for you when a subscriber does things like text your keyword, click a link, or reply to a specific message. Workflows can then carry out even more complex interactions like asking questions, capturing answers, automatically sending marketing offers, and generating more favorable reviews.
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Two-Way MMS
Don't just talk to your audience, listen too. With Trumpia, subscribers can also send you pictures too. Use them to expedite returns, receive product feedback, and more.
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Integrated Messaging
Integrate our SMS and multimedia messaging service into your applications with our REST and HTTP APIs. We also integrate via hundreds of applications you already use through Zapier.
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Enterprise Tools
Set access rights to contacts and features, such as who's allowed to send MMS messages for different regions, locations, departments, or roles.
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Unmatched Service
Our premium plans come with 365-day phone support and a dedicated account manager who will help you meet your picture messaging goals.
How Different Industries Can Use MMS
- Marketing
- Retail
- Restaurants
- Insurance
- Customer Service
- HR
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Marketing
Send videos or promote brand awareness by incorporating your logo. MMS marketing campaigns create powerful visual branding possibilities.
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Retail
Engage and mobilize customers by sending enticing coupons, important alerts, event invitations, or holiday greetings.
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Restaurants
Send mouth-watering pictures of your food or an image of your menu for easy ordering.
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Insurance
Have policyholders send you pictures from the scene of an accident for their claim.
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Customer Service
Let customers text you a picture or video of their faulty product to get a refund or navigate troubleshooting.
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HR
Circulate pictures of your latest corporate outing to boost morale and build a sense of community.
What’s the Difference Between SMS and MMS?
SMS messages can only contain text. On top of that, they are limited to 160 characters. While text messaging is the most popular and powerful way to get marketing messages seen (98% of texts get read), MMS is increasing in popularity because you can send messages up to 1600 characters, and you can add eye-catching, impactful images or videos (depending on their file size). Multimedia messages include visual stimuli that your audience can immediately react to. A well-crafted and eye-catching piece of media content can instantly grab attention in a way that text cannot.
MMS FAQs
Still have questions? Check out some of the most commonly asked questions regarding MMS below:
What if file sizes are too large?
This is a great question. Suppose you are concerned with the quality of the image or video being lowered because of the file size. In that case, you can actually upload the image or video to a separate website, and include that link in your SMS text message. This is a great way to send MMS files without having to compromise the quality.
Does it cost extra to send MMS?
Yes and no. While you do not need to pay for a separate package to enable MMS messaging, MMS requires a different number of credits. Check out our pricing plans here.
Can contacts save the picture or video?
Yes! Like all MMS content that anyone sends you, your contacts have the option to save the video or picture.
How many characters does MMS support?
MMS supports up to 1,600 characters, but some carriers may limit messages based on file size.