Text Message Surveys

The Leading SMS Survey Provider

What are Text Message Surveys?

Text message surveys are SMS messages sent to subscribers in order to get feedback on their experience with your company. This is especially effective because text messages are seen more frequently than email surveys and filled out far more often than paper surveys.

SMS surveys allow your business to branch questions into multiple directions based on responses received, and monitor your results to change your strategy when needed. Data regarding customer names and emails will be collected automatically through the survey process, making your database of customers as current as possible.

With Trumpia, businesses can get valuable feedback and capture data from their subscribers. This will give you the information needed to better target your customers and improve customer satisfaction.

Why You Need Text Surveys

In the past, it was harder to gather customer feedback. Traditional methods used to survey customers include phone calls, direct mail and emails. Each of these methods have their benefits, but there are plenty of drawbacks as well.

Emails and direct mailings are both easy to ignore, and in fact direct mail requires the customer to prepare the survey and send it back out to you. These two methods rarely result in meaningful answers to what your customers are looking for.

Over a third of consumers have opted in to receive communications from businesses. Savvy businesses have paired this with text messaging to see amazing results. Here are some statistics showing why:

  • Text Messages Get Seen

    98% of text messages are read, compared to just 22% of emails. That means text message surveys will get 5x the responses.

  • Texting Is Quick

    90% of texts are opened within 3 minutes. This makes it the most effective way to get customer feedback quickly.

  • Texting Is Effective

    Text messages are responded to 7.5x higher more often and 60x quicker than emails. That means you get higher number of responses and in shorter time.

  • Texting Is Commonplace

    89% of consumers say they want to text message to communicate with a business, but only 48% of businesses are equipped to do this.

  • Texting Is Engaging

    Text reminders and text messaging have an engagement rate that is up to eight times higher than email, leading to better SMS survey results

Why SMS Surveys Work For Your Business

  • Get To Know What Your Customers Want

    Excellent customer service is essential to standing out over your competition. Part of providing excellent customer service is understanding what your customers want and what they think about their experience with your business. To get feedback from your customers, surveys provide you with an easy way to reach customers. It's easy for you and your customers to use SMS surveys in order to gather the feedback you want.

  • SMS Surveys Get You Better Feedback

    With so many customers relying on their mobile devices everywhere they go, using surveys is the best way to reach your customers. With the ease in which a customer can answer a survey using their mobile device, you are more likely to receive valuable feedback from your customers.

    When you need a solution for your business that focuses on real time feedback from your customers, using SMS surveys is the key to getting the job done. With more and more people relying on their mobile devices, you will get the feedback you want so that you can change your business practices to meet the needs of your customers. SMS surveys are an important tool that allows you to ask your customers just about anything, and receive results within minutes of sending out the survey.

  • SMS Surveys Actually Get Opened

    Most people read a received text message within 3 minutes of receiving the message. This means that your customers will see a feedback survey a few minutes after you send it. SMS have a high open and response rate, making texting an essential tool for evaluating customer experiences. Customers respond to text messages 45% of the time, which is much higher than the 6% response rate for emails.

    When you want great results, research has shown that on average 31% of consumers will respond to a survey via SMS, with an average response time of just over five minutes. This means that you will get your results fast, and you will be able to change your practices based on the feedback that you receive. Texting can be used to send bulk or individual questions. You can capture all types of responses, and you can automatically send another request to those customers that didn't respond to your initial inquiry.

SMS Surveys Use Cases

In this section we want to cover how different types of businesses and organizations can use text message surveys to reach their customers and get better feedback. This will help businesses and organizations understand how Trumpia customers have effectively used text message surveys to better engage their customers and get an impressive ROI.

  • Retail - Get ore Feedback

    Because 98% of SMS messages get read, text message surveys generate you far more feedback from your customers so you can make sure your stores run smoothly.

    • Use text surveys to gauge feedback on new locations or |items to make sure they meet your standards.
    • Incentivize customers to answer your SMS surveys by offering them coupons upon completion.
  • Hotels - Boost Your Customer Reviews

    SMS surveys are the best way to learn about problems with your facilities before they get out of hand and end up on review sites.

    • Send text surveys with an incentive -- like a free breakfast or complimentary valet service.
    • Text message surveys are perfect for gathering customer contact information so you can send them offers throughout the year and keep your rooms filled.
  • Recruiting - Get Better Information

    Surveys let you ask questions to see if candidates are a good fit and saves you time from scheduling interviews or reading resumes.

    • Send a text message surveys when a candidate texts in your hiring keyword to learn more about them and segment your audience.
    • Surveys also allow you to poll current employees so you can learn about morale or get suggestions for improvement.
  • Real Estate - Find Interested Buyers

    With a simple survey you can learn what buyers are looking for so you only send them openings that fit.

    • Surveys are quick and can be done after an open house to get feedback and learn what your customers think about the property.
    • Text message surveys allow you to poll existing clients so you can learn about how you can improve your process.
  • Restaurants - Get Instant Feedback

    90% of text reminders are read within 3 minutes of delivery, meaning you can send a survey to a customer after their meal to get valuable feedback.

    • Send text message surveys to gauge customer satisfaction with your staff and service.
    • Incentivize patrons to fill out SMS surveys by sending them a coupon once they’ve completed it.

The Trumpia Text Survey Advantage Trumpia’s text message survey and automation solution does more than just the simple surveys of of our competitors.

  • Automation

    Trumpia can run your SMS survey campaigns for you automatically. This will save time and effort, and it can help you poll your subscribers better and provide a better experience no matter what industry you are in.

    • Trumpia’s Auto Campaigns can carry out complex SMS survey campaigns for you, no coding required. Our system will send text message surveys for you
    • You can easily run drip campaigns that send surveys throughout the year to your customers and then can send them exclusive mobile offers as an incentive.
  • Smart Targeting

    Trumpia’s Smart Targeting sorts contacts into separate distribution groups based on criteria you set, so you can send targeted SMS surveys . This lets you send text reminders but automatically targets them for you, leading to better engagement and fewer opt outs.

    • Trumpia’s distribution lists automatically organize themselves in real time so whenever a customer responds to your surveys their information is automatically updated so that you can target them better.
  • Lifecycle Engagement

    Trumpia takes pride on something none of our competitors offer – Lifecycle Engagement. Our does so much more than just SMS surveys, it is a fully automated customer relationship management tool.

    • By providing automated, intelligent tools like SMS surveys, subscribers will appreciate your depth of service and will be more likely to stay customers for life.
  • Omnichannel Messaging

    Trumpia can do more than just SMS surveys, we have other channels for sending messages to your customers to make sure you reach 100% of your audience.

    • Our email comes with many of the same advanced features that our text messaging service has, including scheduling, targeting, and automation.