Text Messaging For Real Estate

SMS Marketing For Real Estate Agencies

40% of buyers prefer communicating with an agent via text over phone calls, but only 15% of agents communicate this way. That’s why real estate text message marketing is an exciting way to stay ahead of the competition. As your potential tenants zip about their busy days, they hardly have time to answer a call or even check email. Trumpia’s SMS marketing software for real estate goes further than common mass texting, helping property managers get more tenants, communicate with them more effectively, and increase their satisfaction, all automatically.

How Texting Can Be Used For Real Estate Agents

Trumpia offers Lifecycle Engagement - something that the competition simply cannot match. What we mean by this is that beyond a singular use case, Trumpia is able to engage your clients from the initial contact, all the way through buying their 5th home with you.

  • Attract More Clients

    Place your mobile keyword on all your billboards, signage, and any other collateral you have. That way, if someone is interested in selling their home, they have an easy way to contact you. Trumpia will automatically capture the person’s phone number, so you can nurture the client until they hire you to sell their home.

    Using SMS To Answer Questions

    Clients would rather text rather than call, so they can avoid buried emails or playing phone tag. With an SMS software with Landline Texting, you can text-enable your business’s existing phone number. Let clients text instead of calling to schedule a walkthrough, ask about the neighborhood, or get a status update on how you’re selling their home.

  • Market Your Properties

    As potential buyers walk around their desired neighborhoods and see your “For Sale” sign on a home’s yard, how can they find more information? Even if you leave a phone number on the sign to call, for many people, it can be too intimidating or even inconvenient to call to merely see a little more. Our software offers an effective solution.

    Place a unique mobile keyword on your signs for each property. It can be an abridged version of the home’s address or a descriptor of the home. When the interested person texts the mobile keyword to your number, they can immediately be texted a link that leads to more information.

    Boost Attendance at Open Houses

    98% of text messages are read, meaning it’s the most effective way to market your open houses to interested buyers. With Trumpia, send automated reminders the day before, and send MMS picture messages or links to a video tour, helping to further drive interest. Capture all open house attendees by having them simply text your keyword and automatically follow up with them 2 or 3 days later with a link with more details on the home.

    You can even use Link Tracking to automatically do things like send a nurturing drip message another week later to those who showed interest by clicking the link.

  • Send New Home Postings

    Get eyes on a new property by mass texting a link to all your buyers. Better yet, Trumpia is able to capture more data on buyers like how many bedrooms they need or at which price point. You can then use Smart Targeting to sort your clients into separate dynamic lists based on what they’re looking for, so you can target relevant listings. For example, if a 3-bedroom home in the suburbs is listed for $700,000, don’t send it to clients who are looking for a downtown studio for under $500,000.

    Send Property Photos with MMS

    A picture is worth a thousand words, and nothing sells a home like a stunning photo. With MMS messaging, you can send interested buyers photos of your properties or even a virtual tour, so you can entice them to set up a walkthrough.