How Texting Can Be Used For Real Estate Agents
The Trumpia edge for Real Estate Agents is the fact that we offer Lifecycle Engagement. This simply means that our software is not just a one time use, and instead, you can continue to use our services for repeated service with the same client, or to engage with new leads.
Attract More Clients
For easy contact collection, be sure to utilize keyword technology. A keyword is a simple word you have potential leads text in order to start receiving your messages. There are no forms, buttons, or any other additional task that you need to complete. Be sure to post this keyword everywhere, including online and at open houses. This can be especially useful for anyone that is interested in a home - they can text your number to learn more.
Using SMS To Answer Questions
Clients would rather text rather than call, so they can avoid buried emails or playing phone tag. With an SMS software with Landline Texting, you can text-enable your business’s existing phone number. Let clients text instead of calling to schedule a walkthrough, ask about the neighborhood, or get a status update on how you’re selling their home.
Market Your Properties
As potential buyers walk around their desired neighborhoods and see your “For Sale” sign on a home’s yard, how can they find more information? Even if you leave a phone number on the sign to call, for many people, it can be too intimidating or even inconvenient to call to merely see a little more. Our software offers an effective solution.
Place a unique mobile keyword on your signs for each property. It can be an abridged version of the home’s address or a descriptor of the home. When the interested person texts the mobile keyword to your number, they can immediately be texted a link that leads to more information.
Boost Attendance at Open Houses
98% of text messages are read, meaning SMS messages are the most effective way to market your open houses to interested buyers. With Trumpia, send automated reminders the day before, and send MMS picture messages or links to a video tour, helping to further drive interest. Capture all open house attendees by having them simply text your keyword and automatically follow up with them 2 or 3 days later with a link with more details on the home.
You can even use Link Tracking to automatically do things like send a nurturing drip message another week later to those who showed interest by clicking the link.
Send New Home Postings
Get eyes on a new property by mass texting a link to all your buyers. Better yet, Trumpia is able to capture more data on buyers like how many bedrooms they need or at which price point. You can then use Smart Targeting to sort your clients into separate dynamic lists based on what they’re looking for, so you can target relevant listings. For example, if a 3-bedroom home in the suburbs is listed for $700,000, don’t send it to clients who are looking for a downtown studio for under $500,000.
Send Property Photos with MMS
A picture is worth a thousand words, and nothing sells a home like a stunning photo. With MMS messaging, you can send interested buyers photos of your properties or even a virtual tour, so you can entice them to set up a walkthrough.