What is a Personalized Customer Journey?
A personalized customer journey is a customer relations concept where a company or organization learns about its subscribers and sends them targeted, personalized SMS marketing messages. While some SMS services claim they can do this, very few can track customer behavior and preferences as well as capture their data. There is a distinct difference between sending a few message blasts with simple personalization (like just including their name) versus an orchestrated campaign that can tailor messages based on their history of behavior and collected data.
Instead of a collection of isolated SMS marketing features like mass texting, you can build customer journeys with Trumpia; from the initial opt-in and nurturing, to conversion and the feedback loop. No competitor can match what we do because our automated workflows are easy-to-use but also powerful. Our workflows can automatically carry out interactions with every single subscriber, something that would be impossible without automation.
