Why Mass Texting for Churches is Effective
Over a third of Americans have opted themselves in to receive text messages from businesses or organizations, with the number only getting bigger every year. Here are some statistics that every church should know about SMS:
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98% of text messages are read, compared to just 22% of emails.
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90% of text messages are read within 3 minutes.
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Text messages are responded to 7.5x more often and 60x quicker than emails.
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89% of consumers say they want to text message to communicate with a business, but only 48% of businesses are equipped to do this.
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Over 60% of consumers would rather text than call when given the option for customer service.