Text Marketing
for Sales

Salesmen know that following up with potential customers can be hard work. Playing phone tag is unproductive and emails go unread for a variety of reasons. Luckily, there is a great solution: texting! Text messaging for sales is the perfect lead nurturing tool as it allows you to keep up with leads and gather more information quickly, and with an integrated solution you can keep your sales team focused on what they do best: closing deals.

Why You Need SMS for Sales Team

  • Have One-on-One ConversationsBesides being a quick way to contact someone wanting specific pricing or help, texting use texting to reach people anywhere. In the past, people had to sit by the phone, especially as a deal was in the final stages of closing. Texting for sales makes it easy to multitask or schedule a demo.
  • Follow UpFollowing up with contacts can be tricky, but you also don't want to seem too pushy. With texting having a read rate of 98%, you can be sure that your messages regarding new products or services and appointment reminders will be seen, and in turn your response rates will soar.
  • Qualify Your LeadsAllow your leads to opt-in to your system with mobile keywords to automatically ask them questions to better qualify them. With a system like Trumpia you can even score them so you know who to target first.
  • Schedule AppointmentsMistakes happen. Clients forget appointments. You sometimes forget appointments that were not entered in your calendar correctly. A great way to minimize the frequency of these mistakes is to send a couple texts confirming details of a meeting.
  • Eliminate Cold CallsNot everyone likes to call, especially if they’ve discovered how easy texting is. People can send a quick question and receive an answer in response. Make things easier on your clients so that they do not have to chat. Go through different transfers or leave a voicemail if someone happened to step away from their desk.

Integrate SMS Texting Into Your CRM

By integrating SMS into your CRM, all the information available about your client will be in one area so that you can communicate more effectively and stay organized. That’s why we built Trumpia Connect. Salesforce is powerful, but SMS messaging can take it to the next level as a sales tool. Trumpia Connect allows you to send and receive messages directly from your Salesforce account, meaning you will be able to message your leads whenever you want directly from your phone.

By giving your salesmen ways to engage with leads in Salesforce, you save time by giving them the right information to personalize their pitch based off of the most current information, meaning they are far more likely to close the deal.

Upsell More Effectively

Texting is the perfect method for upselling to existing customers as it puts less pressure than a phone call. Text customers the occasional offer about new products or give them discounted rates on a more expensive plan.

The best way to upsell is to make sure your current customers are satisfied. Periodically and informally check in to make sure they are satisfied with your product or service and follow up quickly if they have any complaints. Keeping the line of communication open with your current customers is essential to the upsell, as they expect personalized outreach and offers relevant to them and their sector.

Nurture With Automated Campaigns

SMS for your sales team helps grow your revenue, but why stop there? Our Auto Campaign feature helps your sales team run campaigns by doing things like automatically sending an introductory text to a lead or following up with a sales meeting reminder, leaving you free to focus on building relationships and closing deals. You will want a service that can provide you with personalized training and consulting, something Trumpia does better than anyone else.

Use SMS Messaging For Follow Up

You may not necessarily want to approach a prospect with a text first, but sending an SMS sales message or a series of texts after you’ve already made contact can be a good way to remind them of who you are and what you have to offer. Without pushing them hard, your texts can reinforce what you have already discussed. If you previously gave your prospect something to read, such as paperwork, emails or links, you can easily send them a text to check if they have any questions.
One study showed that leads who received text messages during the sales process converted 40 percent more than leads that didn’t receive texts. You also can put together a simple scheduling campaign of texting for a specific client or offer. You can set a workflow with different details and a timeline designed to make sure your clients have everything they need to understand your products and services.