Smart Targeting
Smart Targeting lets you automatically sort contacts into separate distribution groups based on any criteria like interests and engagement history, so you send only highly relevant messages.
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Data Capture
Collect targeting data about your subscribers by asking questions and automatically capturing their responses into your database. You can capture their name, email address, interests, and any other custom field you need to run effective campaigns.
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Smart Filters
Smart Filters uses the information you've collected and synchronized data from your other systems to send only relevant messages, reducing opt-outs and helping you deliver significantly more impact. This way, recruiters aren't sending sales jobs to marketing specialists, and sports supply stores aren't sending promotions of soccer gear to golf fans.
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Dynamic Targets
Keeping your distribution lists updated manually can get extremely time-consuming. That's why Trumpia has Dynamic Targets, which organize them for you in real time, automatically updating whenever a new subscriber is added, a contact unsubscribes, or an existing profile gets updated.
Automated Workflows
Set your campaigns on autopilot, saving valuable time and effort. Our software can dynamically interact with your subscribers for you, automatically branching down different messaging paths based on the data you have about them or how they respond to your prompts in real-time. Ultimately, it can automatically send the most relevant message to each subscriber without needing you to manually intervene or ever write a line of code.
Drip Campaigns
Methodically send messages to your contacts at specific intervals. With Trumpia, drip campaigns can be automatically initiated or stopped whenever someone takes certain actions in our system like opting in or clicking a link. And the intervals do not have to be the same either.
Tracking
Trumpia allows you to track how your users interact with your automated text messaging campaigns. You can then use this information to segment your audience and target them even more effectively.
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Click-Through
Click-Through (also known as Link Tracking) enables you to track whether or not a contact has clicked a link you sent them in either a mobile message or email.
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Site & Event
Our Site Tracking feature allows you to track when a contact has visited certain web pages or performed a specific action on your website like filling out a form.
Lead Scoring
Automatically assign lead qualification scores to your contacts based on the behavior they take within our system. So for example, you could give 3 points for texting your keyword, 5 points for providing their name, and 8 points for clicking a link. You can even set a message to be automatically sent when someone hits a certain score.
Integrations
Integrate Trumpia with the software you already use, so it can send automated text messages or synchronize contacts without having to program it or copy data manually yourself.
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Zapier
Zapier is a web-based application that enables you to automate tasks across programs such as Gmail, Slack, and Trumpia. Zapier is an especially great resource for those who don't know how to code, but want to integrate SMS with the systems they already use day-to-day.
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Salesforce
Automatically enter new leads captured via our software into Salesforce, so you don't have to retype the contact information manually.
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API
Trumpia offers robust REST, HTTP, and SMTP (Email to SMS) APIs including unique ways to manage contacts, distribution lists, and mobile keywords without having to write additional code.
