Text Blast

The Most Advanced Text Blast Software

What is a Text Blast?

Text blasts are text messages that are sent to a large group of subscribers.They are used to communicate with customers and have been proven to be a great marketing tool for businesses.

Trumpia’s text blasts go above the competition because Trumpia is the only SMS texting service that can send highly specific and targeted messages to subscribers. This in turn minimizes the chances of subscribers to opt out of your campaigns and leads to a significantly higher ROI on your marketing and messaging campaigns.

Why SMS Matter

So why bother with SMS? The fact that a third of consumers have signed up to be contacted by brands! This means that a text blasting solution will be a significantly better investment than email or messaging apps because the vast majority of your audience can read a text no matter what phone they have.

The other advantage is deliverability. SMS text blasts can be more reliably sent over data networks than any other form of communication, allowing you to start conversations no matter where your subscribers are. Plus sending a SMS blast is simple, takes seconds, and has a reach that far outweighs their low cost.

Here are some statistics on why text blasts are effective for reaching your audience:

  • SMS Messages Get Seen

    98% of text messages are read, compared to just a fifth of emails

  • Text Messages Are Quick

    Most (90%) text blasts are read within 3 minutes of delivery. That’s what makes text blasts the most effective channel for getting you traffic for time-sensitive sales.

  • Text Messages Are Effective

    SMS have a response rate 7.5x higher and 60x faster than email.

  • Text Messages Are Popular

    Close to 90% consumers say they want to text message to have conversations with businesses, but less than half of businesses are equipped to do this.

  • Texting Is Engaging

    Text marketing has an engagement rate that is up to 8x higher than traditional email marketing.

Getting Started

Once you decide you want to take advantage of SMS blasts, you need to subscribe to a service provider like Trumpia. Service providers give you all the tools you need in order to opt in contacts and send them messages through whichever number option is best for your use case.

What often distinguishes one service provider from another is the power and ease of use of it’s platform. The other distinguishing features have to do with the features they provide and the level of automation they offer their customers. Before we go any further, let’s cover some terminology that every user should be familiar with:

Rules and Regulations

Before you send your first SMS blast, you need to be aware of a few things. There are laws and regulations enforcing how you send text blasts, how consent is received, and what content you are allowed to send. Here is a brief summary of the two most important regulations:

  • TCPA

    The TCPA, or Telephone Consumer Protection Act, is a federal law that controls how you send messages to phones. Some of the major points it covers are:

    • You must have express written consent or an opt in from mobile keyword before sending a text blast.
    • Non Solicitation messages (e.g., internal communications, emergency alerts) require documented written or verbal consent.
    • Solicitation messages may be sent only from 8:00 a.m. to 9:00 p.m. at the recipient’s time. For more information, please refer to the following resources:
    • TCPA Rules
    • FCC Actions on Robocalls and Telemarketing
  • CTIA

    The CTIA, or the Cellular Telecommunications Industry Association, is an agency created by mobile carriers to monitor how you run you messaging campaigns. The following forms of content are prohibited:

    • Adult content (e.g., nude dancing clubs, escort services)
    • Illegal or illicit drugs (e.g., marijuana)
    • Alcohol, tobacco, or firearms
    • Gambling
    • Violence, death related messages, hatred, or profanity For more information, please refer to the following resources:
    • CTIA Resources
    • CTIA Shortcode Monitoring Program

How To Send Text Blasts

Text blasts have to be sent through a provider like Trumpia. Luckily SMS blast is both cost effective and easy to use, so getting started with your messaging campaigns takes minutes, not days. Once you’ve decided on a provider, here are the steps you need in order to send bulk text messages to your customers.

  • Sign Contacts Up

    In order to send out an SMS blast, you have to have a database of subscribers to message. These subscribers need to opt themselves in to receive your messages. There are three different ways to get these opt ins.

    1. 1Mobile keywords are short words that contacts can text to a number in order to opt themselves in to your campaigns. Mobile keywords are effective because they are the most low-effort and convenient way to opt your contacts in.
    2. 2Online signup pages (sometimes called OSPs) are another form of opt in where contacts fill out a form on your website in order to opt themselves in to your campaigns. OSPs are effective because they are convenient, can be posted on your website or Facebook page, and can get you contact information and preferences from your subscribers.
    3. 3Online signup pages (sometimes called OSPs) are another form of opt in where contacts fill out a form on your website in order to opt themselves in to your campaigns. OSPs are effective because they are convenient, can be posted on your website or Facebook page, and can get you contact information and preferences from your subscribers.
  • Send a Text Blast

    Once you have a database of subscribers, you’re ready to send a message. You simply have to log in to your platform, select your audience, and compose your message. Then you have the option to attach MMS pictures, links, or schedule when you want your message to be sent. Then you just have to hit send!

    But it doesn't stop with just sending your messages. Your software should be advanced enough to give you statistics on how your campaigns are doing, allowing you to see what works and what doesn't.

Use Cases

Since there are a wide variety of businesses that can take advantage of texting, we wanted to cover how SMS has been proven to help organizations meet their goals.

  • Retail - Get The Word Out

    Since 98% of text blasts get seen by your audience, it is the most effective way to advertise your sales and get you more in-store traffic.

    • Text blasts are a great way to get the word out about new products or new location openings.
    • Drive customers to your brick and mortar stores as well as online with mobile subscriber-only deals.
  • Churches - Engage Your Congregation

    Text blasts are the best way to keep your congregation aware of your services and activities.

    • After they text in a mobile keyword, you can forward new members to your churches site to learn more or to sign up for your newsletter.
    • Text blasts are a great way to invite your members to join certain ministries, study groups, or sign up for church event reminders.
  • Schools - Reach More Students

    Text blasts help you reach your students and staff no matter where they are on or off your campuses.

    • When there is a critical situation, send a text blast to all students, staff, and faculty to make sure they get out of harm's way.
    • Send a text blast for important deadlines like FAFSA or SAT signups.
  • Hotels - Boost Revenue Year Round

    Text blasts are a great way for the hospitality industry to get their messages seen and make sure they don't have any vacancies.

    • Sometimes you might have a slow week, which means sending a text blast with special offers is a great way to make sure your rooms are filled year-round.
    • Mobile apps are important to the hotel experience. You can send customers links to download your app via a text blast and see a 6x higher click through rate than email.
  • Marketing - Boost Revenue

    Text blasts are the most effective way to reach potential customers and increase the ROI on your marketing campaigns.

    • Send a text blast with a mobile coupon in order to make sure subscribers redeem your offers.
    • Send reminders for things like sales or if coupons are about to expire.
  • Political Campaigns - Rally Your Supporters

    Text blasts are a great way to reach out to your base and get donations because text blasts are far more effective than phone or email solicitations.

    • Send a mass invite to your rallies with a text blast in order to get a higher turnout and more volunteers.
    • Send text blasts to garner more donations from your supporters as well as give them updates on your causes.
  • Recruiting - Get More Candidates

    You text with your friends, so why not text candidates for job openings? Sending text blasts to your potential recruits is a great way to get more applications.

    • Send a text blast to your recruits with new job openings that are relevant to their experience.
    • Use text blasts to send reminders for your job fairs or interviews. This can massively cut down on no-shows.
  • Real Estate - Market Your Listings

    Text Blasts are perfect for advertising your open properties and getting more buyers interested.

    • With a text blast you can send new property listings to different groups of buyers based on what they are looking for.
    • Send MMS pictures of your new properties so that buyers can see what they are getting before they commit to an open house.
  • Restaurants - Send Promotions to Customers

    98% of text blasts get seen, meaning it is the most effective way to fill your empty tables.

    • Over 70% of customers are more likely to visit a restaurant at off-peak hours if they receive a mobile coupon.
    • Text blasts are perfect for announcing new specials or holiday events. You can even send a MMS blast with pictures of your new entrees to entice customers.

The Trumpia Text Blast Advantage Trumpia’s text blasts are intelligent and more effective than the ineffectual text blasting of other providers.

  • Automation

    Trumpia can carry out marketing campaigns for you, saving both time and effort. Trumpia system is so advanced that it can automatically send text blasts for you, dynamically sending different messages based on what you know about your subscribers.

  • Smart Targeting

    Trumpia’s Smart Targeting will automatically sort contacts into different groups based on what you want to target about them. This lets you send highly targeted text blasts that are relevant to the subscriber, leading to increased subscriber satisfaction and fewer opt outs.

  • Lifecycle Engagement

    Trumpia has something that the competition doesn't have -- we call it Lifecycle Engagement. This means that our platform isn't just a collection of powerful tools, it is an automated and intelligent system that can engage your subscribers automatically and keep them satisfied during their entire lifecycle with your organization.

  • Omnichannel Messaging

    Trumpia isn't just for text blasting,we offer other effective channels like email, voice, and social media so you can be sure that you reach your entire audience.

  • API

    Trumpia’s API is so popular with our customers because of our highly-scalable and programmable text blasts. They stay with Trumpia for all of their API needs because of our amazing support, extensive tools and documentation, and a variety of messaging channels.