Once you decide you want to take advantage of SMS blasts, you need to subscribe to a service provider like Trumpia. Service providers give you all the tools you need in order to opt in contacts and send them messages through whichever number option is best for your use case.
What often distinguishes one service provider from another is the power and ease of use of it’s platform. The other distinguishing features have to do with the features they provide and the level of automation they offer their customers. Before we go any further, let’s cover some terminology that every user should be familiar with:
Rules and Regulations
Before you send your first SMS blast, you need to be aware of a few things. There are laws and regulations enforcing how you send text blasts, how consent is received, and what content you are allowed to send. Here is a brief summary of the two most important regulations:
The TCPA, or Telephone Consumer Protection Act, is a federal law that controls how you send messages to phones. Some of the major points it covers are:
- You must have express written consent or an opt in from mobile keyword before sending a text blast.
- Non Solicitation messages (e.g., internal communications, emergency alerts) require documented written or verbal consent.
- Solicitation messages may be sent only from 8:00 a.m. to 9:00 p.m. at the recipient’s time. For more information, please refer to the following resources:
- TCPA Rules
- FCC Actions on Robocalls and Telemarketing
The CTIA, or the Cellular Telecommunications Industry Association, is an agency created by mobile carriers to monitor how you run you messaging campaigns. The following forms of content are prohibited:
- Adult content (e.g., nude dancing clubs, escort services)
- Illegal or illicit drugs (e.g., marijuana)
- Alcohol, tobacco, or firearms
- Violence, death related messages, hatred, or profanity For more information, please refer to the following resources:
- CTIA Resources
- CTIA Shortcode Monitoring Program
How To Send Text Blasts
Text blasts have to be sent through a provider like Trumpia. Luckily SMS blast is both cost effective and easy to use, so getting started with your messaging campaigns takes minutes, not days. Once you’ve decided on a provider, here are the steps you need in order to send bulk text messages to your customers.
Sign Contacts Up
In order to send out an SMS blast, you have to have a database of subscribers to message. These subscribers need to opt themselves in to receive your messages. There are three different ways to get these opt ins.
- 1Mobile keywords are short words that contacts can text to a number in order to opt themselves in to your campaigns. Mobile keywords are effective because they are the most low-effort and convenient way to opt your contacts in.
- 2Online signup pages (sometimes called OSPs) are another form of opt in where contacts fill out a form on your website in order to opt themselves in to your campaigns. OSPs are effective because they are convenient, can be posted on your website or Facebook page, and can get you contact information and preferences from your subscribers.
- 3Online signup pages (sometimes called OSPs) are another form of opt in where contacts fill out a form on your website in order to opt themselves in to your campaigns. OSPs are effective because they are convenient, can be posted on your website or Facebook page, and can get you contact information and preferences from your subscribers.
Send a Text Blast
Once you have a database of subscribers, you’re ready to send a message. You simply have to log in to your platform, select your audience, and compose your message. Then you have the option to attach MMS pictures, links, or schedule when you want your message to be sent. Then you just have to hit send!
But it doesn't stop with just sending your messages. Your software should be advanced enough to give you statistics on how your campaigns are doing, allowing you to see what works and what doesn't.