There are three ways to collect opt-ins. We’ve already covered mobile keywords and online signup pages, but another way to get opt-ins are with written disclosures. These allow you to send marketing messages to customers, but to do so you must have express written consent. You can get this by including the option for customers to opt themselves in to receive your marketing texts when they fill out forms or visit your website and fill out a form.
So now that you’ve done the hard work of advertising your messaging program, creating proper disclosures, and collecting contacts, it’s time for the last step: importing contacts. Importing your existing opted-in contacts by hand could be a substantial investment in manpower. Luckily, many SMS platforms like Trumpia have an option to import your contacts into your database for you. It’s often as simple as formatting your contact list in Microsoft Excel or Google Docs and uploading it to your texting software. That’s it!